It's the new black. No more need to string together various marketing solutions to meet your overall needs. Today's marketing vendors get the all-in-one thing, and Marketo is the latest to launch its new ecosystem.
All Your Marketing Needs, in One Place
Call it a launchpoint, launchpad, a dashboard or a hub, any way you say it Marketo's new one stop shop for all your marketing needs is something in demand by busy marketing professionals. Why else would Eloqua create a special marketing automation solution for asset management (with more specialized solutions to come). Why would Aprimo set up a digital marketing center, or ExactTarget acquire Pardot to pull together B2C and B2B in one location? Marketers are too busy.
Now we come to Marketo and its answer: LaunchPoint. The marketing automation vendor is quick to say that this is not just a technology integration, but a place for marketing professionals to discover and learn as well as try new solutions.
We're looking at marketing solutions that cover the range of required technologies:
- Online advertising
- Events and webinars
- Content marketing
- Top-of-the-funnel conversion
- Lead-data enrichment
- Social media
- Sales tools
- Analytics and Big data
- Lifecycle marketing
- Services solutions
LaunchPoint jumps the gate with integrations between 65 marketing solutions, including (but certainly not limited to: Badgeville, AdRoll, Brainshark, Demandbase, Ektron, Hootsuite, SproutSocial, Webtrends and the list goes on and on….
Time for a Marketing Nation
Okay, that's a new community that Marketo has established, but it has a nice ring to it. The Marketo LaunchPoint is one of the five pillars that make up the Marketing Nation, a community where you can share best practices, knowledge and ideas, get access to industry experts and consultants, and of course, try out some technology.
We know there's a lot of pressure on marketers today, actually on the entire organization to support a great customer experience, so any way that vendors can ease the learning curve for technology is a huge help. And it's also important to leverage the skills and knowledge of those who have come before, been there, done that. Yes, every organization is going to do it little different, but learning from others what works and what doesn't still goes a long way.
Marketo's ecosystem is pretty big, but what's more important is how well the solutions integrate to make the entire cross channel marketing process as smooth as possible. Might be worth a look.