For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.
Introducing Analytics3D for iOS
As many marketers work from remote locations, as well as in offices, they need to be able to access analytics data from tablet and mobile devices. With Analytics3D iOS users will be able to access Google Analytics data about visitors including the amount of traffic to a page, the kind of operating system that is being used, the page path and the visitor's location. This information is then presented in an interactive, three dimensional chart or image.
Analytics3D is available from iTunes and is for the iPad, iPhone and iPod Touch OS 5.1 or higher.
Modern Web Analytics for Windows 8
Now that the Windows Operating System is app based, many companies have redesigned their products or are developing new apps to fit this market. One such company is the Metia Group, a digital marketing agency; they've released Modern Web Analytics, which is equipped with a Google analytics API that enables users to view this data across any Windows 8 enabled device.
Google Analytics is the industry standard tool for web analysis,” said Steve Ellis, chief executive at Metia Group. “We liked the idea of pulling data from the Google API into Microsoft’s Modern UI paradigm and seeing how good we could make the touch experience.”
With Modern Web Analytics users will be able to easily access visitor data that can be presented 31 different reports and charts. For easy access, users can pin reports to the start menu, as well as monitor specific stats such as visits, unique visits, page views, average time spent on the site and percentage of new visitors through the live tile feature.
Also to help marketers better understand specific data Modern Web Analytics has “Top 10” reports which feature information on mobile browsers, search keywords, visited pages, time spent on a single page, desktop OS, mobile OS, and mobile devices.
Improving Data Collection
These two tools aren't the only analytics related news from the last few months. Recently the Digital Analytics Association held a Symposium on the subject, and in May Google Analytics added real-time widgets and a customer journey tool.
Intro image courtesy bloomua (Shutterstock)