Moxtra, a mobile solutions vendor, is releasing the new Moxtra App, an application for iPads and iPhones that serves as a “binder” to collect disparate digital content.
The binder within the Moxtra App can serve as a repository for any type of photo, video, audio or other digital content from any source. Content is displayed like papers in a binder so users can see it without having to actually open files.
Users can also share content collaboratively, with the ability to assign specific roles and levels of access to individual collaborators (who must have a Moxtra account) as well as the option of posting a public binder on Facebook or distributed via email to non-Moxtra-members. A clipper browser extension lets users automatically place online articles into their binders, a desktop app collects screenshots and users can forward content (including attachments) to their Moxtra email accounts and have it placed in their binders.
In addition, the “Moxtra Note” feature allows users and their collaborators to turn binder content into multimedia presentations that include annotations and voice-overs and can be shared via email, text and Facebook. Updates on activities of binder collaborators are displayed on a Facebook-style newsfeed. “Moxtra Meet” lets users view binder pages from browsers in a real-time online meeting.
The Moxtra App is now available for free from the App Store for iPad and iPhone and is also available as a web service.
Moxtra Closes ‘Daylight’ in Sharing Platforms
According to a posting on The Unofficial Apple Web (TUAW) blog, platforms that enable content sharing enable users to organize and share a wide variety of digital content in many different ways, but leave “daylight” between them in terms of creating an “everything bucket” that includes movies, sounds, PDFs, comments and annotations. No single platform to date has provided “a full annotation layer atop the content, with highlights and text notes in context rather than off to the side.”
Enter Moxtra. TUAW says the new app fills “that gap of daylight between pure presentation form and remember-everything functionality.” TUAW does mention that “since Moxtra's editing facilities are limited to rearranging or replacing pages in the binder, you're not going to be creating your stuff directly within it” and that the app currently has some “rough edges,” but seems quite enthusiastic about its overall functionality and potential to change the future of online content sharing.
Formatting Sets Moxtra Apart
Indeed, Moxtra’s unique binder format appears to set it apart in the increasingly crowded content-sharing space. For example, last year Dropbox introduced a new link sharing system and Web viewer that allow anyone to view Dropbox content without even having an account via a “get link” button across all devices.
However, Dropbox files are not as easy to view and the platform does not offer the same type of annotation layer. If other vendors such as Dropbox start offering their own binder-style storage/display options and annotation capabilities, you’ll know Moxtra is really on to something.