Facebook has partnered with Mozilla Firefox to integrate its messenger tool directly into the web browser’s interface.
In the last few months Firefox has been steadily improving its Social API and recently introduced a beta version of Facebook Messenger for Firefox. With improvements to the Social API Firefox has changed the way the web browser interacts with social media, such as Facebook, Twitter and new sites.
When Firefox began improving its Social API, the team at Facebook did the same with Messenger and in their collaboration the two companies aim to improve the web browser-social media experience.
“Rather than being focused on a particular task, we use social sites throughout our day: we check back for updates, we chat with friends, we share,” said a blog post from the beta launch. “When we started to integrate social into Firefox, this was our guiding principle: make it easy to stay connected; stop treating social like ‘just another tab.’”
Starting in July, the web browser’s main goal was to improve the overall user experience. They started by including recommendations based a person’s search history, before moving on to add support for notifications and moved onto integrated news feeds and chats, like Facebook messenger.
How does Messenger Work in Firefox?
Once a user logs into their Facebook account they have to visit the Messager for Firefox page to ensure that the feature is turned on and confirm they want it installed. The new sidebar should then appear within their browser's window.
When Messenger is installed users can not only chat to their Facebook friends, but have access to their profile, receive notifications and see friend requests.
To turn off the sidebar feature, but still receive notifications and updates, users have to click on the show Sidebar button, whereas if they want to remove the tool bar entirely, they click on the Facebook button and then 'Remove from Firefox.'
Mozilla in the Last Year
In addition the Social API, Mozilla has been gradually improving their web browser's capabilities. They've recently opened their Aurora marketplace app store, which is similar to the Play Store that Google Chrome has.
As 2012 draws to close, Firefox says that they will continue to improve their social reputation by adding new features and tools bars in the coming months.
- Microsoft Leaks Offer a Glimpse of SharePoint 2016
- Discussion Point: Who Has the Best Digital Marketing Hub?
- 5 Predictions About Marketing Technology
- 10 Collaboration Trends for 2015
- 8 Tech Trends You Need To Know
- Why You Should Be Worried (and Angry) About Lenovo
- Keeping SharePoint In Check with Information Governance