As the end of the year approaches, people the world over naturally start thinking on the year that has passed and the year ahead. These thoughts typically center on the big changes of the past year and how they might portend to the year ahead. CMSWire is no different, as the theme for December is diving deep on how collaboration, information and customer experience management will change in 2012. As usual for me, I have a little bit of a different take than the rest of the pundits and as I'm not afraid to go out on a limb, I'm gonna tackle all three at once!
Three Birds, One Stone
How can I be so audacious, you ask? That's simple: Because they all have one answer. These three aspects will start a convergence in 2012 to a singular point. Linked enterprises will align their goals and collaboratively share information in an effort to create compelling new content and data-oriented experiences for each other as the "platformification" craze that's sweeping big IT enterprises gains more momentum and clarity, regarding the beneficial, and currently untapped, opportunities that stand to be gained.
The current drivers behind the open API movement revolve around several business concepts: