Retailer Best Buy has pooped all over Google's marketing plans by revealing the new Nexus tablet on its site. Offering a high-resolution display, improved processor and memory, the range starts at $230.
The Nexus of Forces Align
Almost as leaked as the recent Nokia Lumia 1020 phone, Besy Buy is doing Google's job for it, and showing off a new Nexus generation of tablet to the world. While iPad is now estimated to account for some 84% of Internet access from tablets, there is still room for others to play, especially with iPad sales in decline. In its first major Nexus 7 update, Google is throwing plenty of technology at its tablets in an attempt to increase its appeal.
Offering a full HD 1920x1200 display resolution, it comes with a 1.5GHz Snapdragon S4 Pro 8064 processor with Adreno 320 graphics for great gaming. Packing 2GB of system memory, a new feature for the Nexus 7 range is a 5-megapixel rear camera for video and photo tasks plus NFC support. At first glance, it seems a little thinner than its predecessor and is likely to be lighter.
It will be available in two models with the the 16GB Nexus 7 at $229.99 and 32GB at $269.99 and runs the 4.3 flavor of Android Jelly Bean. With Google likely to announce the device officially today, it shouldn't be long before it hits all stores. Word is that lag which afflicted audio, video and some touch interactions on the earlier model has been improved, but not eradicated.
Battle of the Tablets
With the recent price cut on Surface Windows RT tablets, now available at $349 and the iPad mini starting at around $329, the new Nexus 7 offers a compelling amount of power for the price. And, if the next version of the iPad mini is delayed, as some Asian sources are hinting at, then Google could have plenty of time to sell these with its advantage in specifications.
If Apple can produce a retina-class iPad mini for the holiday season, then it will be interesting to see if the company will maintain its price points, and there's no evidence to suggest it will shift strategy. But with the original just having hit its first birthday, Google will be looking plenty of its own fans and Android users to upgrade.
Will the lag issue, if it persists, keep Android users away from the Nexus, sticking with Samsung or other products instead? That'll be worth watching, with Samsung starting its own development events for Galaxy and other products, as the battle between Android brands hots up.