HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

New Report Assesses Content Consumption on Mobile Web

Content on 10-inch tablets is mostly shared by email, while content on mini-tablets and the iPhone is more often shared through Facebook. That’s one of the findings of a new report about Content Consumption on the Touch Web.

The report, by tablet publishing and ad provider Onswipe, is based on more than 150 million touches per month that the New York City-based company registers on its platform.

More Sharing on iOS

On minis and the iPhone, the study found that email remains the second choice for sharing, at 29 percent for minis and 32 percent for the iPhone compared to 42 percent for Facebook sharing on minis and 50 percent on the iPhone. On 10-inch tablets, the numbers are nearly reversed, with 48 percent of users sharing via email, compared to 32 percent through Facebook.

Twitter sharing is less consistently related to decreasing device size than Facebook sharing. Thirteen percent of sharing is conducted through Twitter on the larger tablets as well as on smartphones, compared to 24 percent on minis. For all three platforms, sharing through Pinterest is five percent or less.

Onswipe_IStats.jpg
Mobile Device stats Sharing

The report also found that, despite the huge popularity of Android-based smartphones and the growing popularity of some Android-based 10-inch and mini tablets, iOS-based tablets still account for an overwhelming portion of content sharing — 75 percent of shared content, versus 22 percent for Android.

e-Readers Linger

Interestingly, while iOS device users overwhelmingly employ Apple’s Safari browser (75 percent) for touch-based content, and Android device users nearly universally use the default Android browser (97 percent), Google’s Chrome browser is about equally popular on both platforms (2.33 percent on iOS versus 2.13 percent on Android).

Onswipe_mobilebrowsers.jpg
Mobile Browsers used
 

Onswipe found that, although there are many more iPhone users than iPad ones, more than half (54 percent) of all mobile web traffic comes from iPad users. It also said that users of a tablet such as Amazon’s Kindle Fire, which is marketed with a slant toward e-reading, spend substantially more time on sites than those who own the Nexus 7 or the iPad tablets. The report said the reason could be that Fire owners tend to favor long-form content, such as e-books.

However, size does not necessarily matter in this regard. Owners of seven-inch, fully-featured web tablets, such as the Nexus 7, spend the same time on web sites as do those who have a 10-inch tablet like the iPad.
 

 
 
 
Useful article?
  Email It      

Tags: , , , , , , , , ,
 
 

Resources

 

Featured Events  View All Events | Add Your Event | feed Events RSS