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News Bites: B2B or Not 2B?

The latest in marketing, funding, analysis and liking from the Great White North, The Coffee Capitol, the Eureka State and Old Dominion.

Vidyard Tracked the Marketing Star

“Why,” one might ask, “would one need another survey about the statistics of marketing and video?” 

Michael Litt, CEO and co-founder of Vidyard, a video marketing and analytics platform, might have the answer. "We challenged marketers to become ‘Agents of ROI’ and really start using video engagement data to fuel future campaigns,” he explained.

So Kitchener, Ontario-based Vidyard sponsored the marketing research and advisory firm Demand Metric to produce just that survey – the Video Content Metrics Benchmark Report. 

Some of the findings from the study include:

  • 70 percent of respondents said video performs better than other content in producing conversions.
  • 86 percent said they are using some form of video measurement
  • Over one-third of large companies produce more than 100 marketing videos annually

2014-29-August-importance-of-video-content.jpg

According to Litt, “Overall, B2B marketers seem to be onto something in looking for a best of both worlds approach when it comes to video distribution and this is an excellent lesson learned.” 

The full report is available here: Video Content Marketing: Identifying Metrics & Measuring Impact. And does one have any other questions?

Making the Most of its Money 

Eight million dollars just landed in your lap – what are you going to do with it? 

Bizible opted to use it to “to build new solutions that unlock the power of connected sales and marketing data and teams,” according to Aaron Bird, CEO at Bizible, Inc., a provider of marketing performance management software based in Seattle. 

With funding led by Scale Venture Partners, Bizible plans to “accelerate development of its marketing performance management solution and provide new solutions for B2B marketers and CMOs.”

Stacey Bishop, a partner with ScaleVP, will also be joining Bizible’s Board of Directors.

Said Bishop: “It is a great addition to our broad digital marketing portfolio and I am excited to be working with Aaron and his team as they

That’s the Way Uh-Huh-Uh-Huh We Like It

There’s the “Me Generation,” “Generation X,” and “Star Trek, the Next Generation.” And now, Colabo would like to be known as the Spotify or Tinder of Lead Generation.

The San Mateo, Calif.-based company has announced a new feature in which sales teams can “like” or “dislike” lead suggestions, which are then personalized to fit previously successful sales scenarios.

According to Yoav Dembak, CEO of Colabo. “The initial customer feedback we have received on this new feature has been overwhelmingly positive."

Bin There, Done Data

“It is a capital mistake to theorize before one has data,” according to Sherlock Holmes.

With the release of Logi Vision 1.3, John Myers, enterprise management associates research director for business intelligence stated, “This latest version of Logi Vision continues to enhance what people can and should expect from data discovery solutions.”

According to the company the new capabilities include geo-mapping, an activity stream comparable to Twitter’s timeline and Facebook’s newsfeed and creating personalized “bins” of data, among other features, “Transforming anyone into an analytical decision maker.”

Elementary, my dear Watson.

 
 
 
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