This week, LinkedIn acquired Bizo, Appboy is offering Multivariate Testing, Interxion released a single cloud connector and there's an updated Certain mobile app for event management.
LinkedIn Picks Up Bizo
Professional network LinkedIn announced this week it is buying Bizo, a San Francisco-based company with display and ad programs that target professional audience segments.
The purchase price is about $175 million, and the deal will close in the third quarter. Last week, LinkedIn bought startup Newsle, which searches the web for articles mentioning a specific person.
LinkedIn SVP of Product and User Experience Deep Nishar said in a statement that "our ability to integrate [Bizo's] B2B solutions with our content marketing products will enable us to become the most effective platform for B2B marketers to engage professionals."
Appboy's Multivariate Testing
New York City-based Appboy has launched Multivariate Testing on its Marketing Automation for Apps platform, allowing app marketers to test multiple variations of headlines, copy and content on such channels as in-app messaging, email and push notifications. Results can be measured through such metrics as conversion rate, click-through rate and revenue generated.
The company said it is the first such platform to provide the ability for testing six variations across multi-messaging channels.
From the Appboy blog announcing the multivariate testing
Interxion's Single Cloud Connector
Interxion, a provider of colocation data centers, has announced its Cloud Connect service for connecting companies to one or more cloud providers via one virtual LAN connection from their data centers. The idea is that organizations can skip the public Internet for connections, while getting service level agreements for latency, throughput and security.
The Cloud Connect deployments are rolling out in London, Frankfurt and Amsterdam in third quarter, with more locations scheduled for next year.
Certain's Personalized Mobile App
Certain, Inc., a provider of enterprise event management solutions, has announced a new capability for its mobile app that allows marketers and event professionals to readily configure what it calls "a personalized mobile experience" for each attendee at an event.
This means, the company says, that event builders can simply configure specifics of their mobile app to reflect branding, and to direct attendees toward relevant event content or participants. Capabilities include personal agendas of sessions, displays of one-to-one meetings, the ability to post to social networks directly, and digitized maps.
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