The latest in integration, innovation and transition from the Golden City, Silicon Beach, Gotham and the Great Wen and Athens of America.
Setting the AdStage for Twitter
San Francisco’s AdStage released a platform expansion this week adding native support for Twitter Ads and advanced functionality for agencies and in-house teams managing multiple accounts, including Google AdWords, Bing, Facebook, LinkedIn and Twitter ad networks.
According to Sahil Jain, co-founder and CEO, AdStage is the only platform with native application programming interface (API) integration for all ad networks. The platform features apps designed to simplify management of the most advanced Twitter Ad campaigns.
- Audience Manager to manage tailored audiences and retargeting lists
- Twitter Creatives to create and manage tweets and cards
- Automated Rules for tasks like bidding and scheduling
Additionally, AdStage released Multi-Account Management, which allows large advertisers and agencies to group and manage distinct ad accounts across their portfolio of brands.
The trick will be keeping those ads down to 140 characters.
Tealium is Rising
In the periodic table of marketing, that is. Unified marketing and tag management firm Tealium announced this week operating and product highlights from the third quarter of 2014. Some of Tealium’s recent milestones include:
- Recorded organic sales growth of 120 percent year over year
- Reported a renewals rate of 129 percent by dollars
- Increased global enterprise customer base by about 80 percent year over year
Tealium also was recently named to the Inc. 500. “Our solutions solve a tangible, complex and often costly problem being faced by digital marketing executives everywhere” said Jeff Lunsford, CEO of San Diego, Calif.-based Tealium.
But does inhaling Tealium make your voice get squeaky?
The Rule of 3
When things come in threes, they are funnier, more satisfying or more effective than other numbers of things.
Thing No. 1:
Paul Wicker is AdStage’s new director of product. Wicker previously held the same title with Kenshoo Local. “Paul has tremendous knowledge of the space and is an important addition to our team,” said Sahil Jain, CEO and co-founder of San Francisco-based AdStage.
Thing No. 2:
Smart Data solutions company Cambridge Semantics, based in Boston, Mass., announced John Rueter’s appointment as vice president of marketing. He was formerly Endeca’s marketing VP. “I’m delighted to join Cambridge Semantics. The successes and evolution of the company over the past several years has been impressive to watch,” said Rueter.
Thing No. 3:
Paul Johns joined Conversocial as Chief Marketing Officer. Among other roles, he previously was CMO of the governance, risk and compliance division for Thomson Reuters. “As social customer service becomes an imperative in multichannel call centers, Paul’s expertise will enable us to establish a compelling, differentiated and actionable company proposition on a global scale.” said Joshua March, CEO and founder of New York City and London-based Conversocial.
And in these cases, three is (hopefully) a magic number.