A lot of news this week: Certain Inc. adds interests, Brainshark launches for Salesforce Work.com, Xinet gets OnFile, Kenshoo integrates with Oracle Social Cloud and Wix.com buys Appixia.com.
Gauging Prospects' Offline Interests
San Francisco-based Certain Inc., which provides an enterprise event management platform, announced that it is releasing an attendee engagement and interest intelligence capability that is delivered through its integration with marketing automation systems like Marketo. The data comes from in-person events such as user conferences, seminars or tradeshows.
The company acknowledged that its competitors' software enables event owners to incorporate attendance data, such as a given prospect attending two sessions and one meeting at a conference. But, Certain said, its update allows event owners to rate the sessions based on their subject matter, across definable categories. A given session might rate high for "email marketing" but low for "mobile." Attendances at multiple sessions with a high rating for email marketing, for instance, show the prospect is interested in that topic – and therefore a possible customer for those kinds of products.
Brainshark + Salesforce Work.com
Brainshark, a cloud-based business presentation service, has launched Brainshark for Salesforce Work.com.
By integrating with Work.com, Salesforce's sales performance management solution, Brainshark users can create presentations from a single screen, identify hot prospects or make talking business cards, which are slides with voice narration. Other capabilities include looking at featured presentations from managers, checking out the viewing history of presentations and utilizing Brainshark's catalog of video-based courses.
There are two packages: Brainshark Learning for Work.com, for education about sales training and onboarding needs, and Brainshark Enterprise for Work.com, with external prospecting and social selling as well as functions related to training and onboarding.
Content performance, on Brainshark for Salesforce Work.com
OnFile for Xinet's Archiving
The OnFile module, InPress' new solution for storing and retrieving archived assets, will work right from Xinet without interrupting workflow.
OnFile acts between Xinex and a variety of archival destinations, providing archival and restoration tools as well as a consistent relationship to the archive.
From InPress Systems' website
Kenshoo + Oracle Social Cloud
Kenshoo, a provider of predictive media tech and cloud-based digital marketing solutions, is now integrated with Oracle's Social Cloud.
The company said the integration will allow a more integrated management of "each piece of the owned, paid and earned social media puzzle." An example use case: managers of paid media can determine which organic social posts are getting the most engagement, so those posts can be supported through paid ads.
Sivan Metzger, Kenshoo senior vice president of business development, said in a statement that the company's "advanced tracking and attribution capabilities, bidding algorithms and workflow automation" can help advertisers manage social campaigns and leverage the content.
Wix.com Buys Appixia
The two Israel-based companies said the acquisition was a "natural correlation," since both provide code-free solutions for building online capabilities. Wix's platform offers website creation, eCommerce capabilities, business management tools, third party app integration and mobile solutions. Appixia enables the building and launching of iOS or Android apps with features such as barcode scanning, location-based services and credit card scanning.
Terms of the acquisition were not made public.
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