Nimble, the CRM app that brings together collaboration, contacts, communication and social networking into one interface, has released version 2.0. The update introduces a cleaner interface, and a host of features that make it easier to manage contacts and engage with one's network.

We earlier reviewed Nimble to be a service that's simple to use, yet gives features that enterprises of all sizes will appreciate. With the release of version 2.0, Nimble adds features such as social discovery, email newsletters, Facebook and Google+ page integration, and more. The update also interfaces with third-party services for better content-delivery and improved contacts management.

Nimble CEO John Ferrera says the update makes it easier to convert social communities into customers. "We added social notifications and discovery, empowering you to stay top-of-mind with your customers. We also added user enhancements and marketing features to boost usability and outreach."

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We recall that Nimble has earlier announced it is receiving US$ 1 million in funding from Google Ventures and other VC firms, which might be timely given this new version launch.

Social Discovery

The new Nimble release highlights its Unified Social Notifications feature, which gives users their social media interactions in one place. "You'll see a stream of your new notifications in one place so you can read and respond immediately," Nimble says. This way, instead of switching back and forth through two or three browser tabs or desktop applications, Nimble will present everything in one clean interface.

With the Nimble Social Daily Email, meanwhile, users get a daily newsletter of relevant updates, which contain "new engagement opportunities." This may be in the form of job changes within one's social networks, upcoming events or birthdays, and the like. These opportunities to start a conversation can be valuable when using social networks to engage with your clients and contacts.

Google+ integration lets users import Google+ contacts and messages into Nimble, further adding to the capabilities of the social CRM suite, which already incorporates Twitter, LinkedIn and Facebook. The app now also integrates Facebook pages, which lets enterprise users engage their Facebook audience directly, as well as build contact records for followers.

User Interface Improvements

Apart from new features, Nimble 2.0 also highlights usability and user interface improvements. Nimble 2.0 is simpler and cleaner than the first release, and focuses on pulling together related messages, activities and actions, and will include a contact's live stream. Nimble 2.0 also features custom fields to give enterprise users more flexibility in managing their data.

Nimble also stresses that the new release improves privacy, in that messages and streams can be limited to a certain group of users or contacts. Users decide which messages are kept private, and which are shared with team members. This can be selective, so a user can choose to share updates from a certain network, but keep updates from another social network private from everyone else.

As for third-party service integration, Nimble now has tight integration with apps such as Wufoo, MailChimp and Hubspot. Wufoo lets users create custom forms. MailChimp is an email marketing platform, while HubSpot helps users manage leads by connecting lead scores to contact entries.

There is a Price

All these improvements come with a price, though. Nimble is no longer in beta, and is no longer free, at least for business users. Personal users can still use the free service, but this is limited to a single user account, one connection for each social network and up to five deals. The business plan starts at US$ 15 per user, and this already includes support for multiple accounts, unlimited connections and deals. The business plan also supports the new features such as customized fields and reporting, as well as third-party integration.

Existing users do get a 90-day trial of the business plan, with access to Nimble for Business. Enterprise users who wish to upgrade can pay at any time during the period, while light users can downgrade to the Personal plan.