There’s a new marketing software suite and it’s designed specifically for digital marketing. Optify, who last announced a series of enhancements aimed at extending its inbound marketing suite beyond SEO and social media, has introduced its Optify Digital Marketing Software Suite.
A Marketing Suite for the Digital Agency
Designed with the digital marketing agency in mind, the new suite includes agency-specific features such as co-branded reports, client self-service access, and plug-ins to the most popular open source content management solutions in the market, WordPress, Drupal and Joomla.
Why is Optify so concerned with making life easier for the digital agency? Because with so many channels through which to disseminate content, it’s getting harder for marketers to track and manage all their data and programs. As a result, companies are turning to agencies for help, putting the onus on the agency to access an integrated solution they can use to provide high-value reporting and services for their clients, all in one place.
Trends & Opportunities
According to a report from AdAge’s DataCenter, in 2011 U.S. agencies generated US$ 10.1 billion in revenue and for the first time, digital services accounted for more than half of revenue at CRM/direct-marketing agencies. Optify saw these trends as an opportunity to create an exclusive bundle of capabilities that can be used by digital marketing agencies to attract new clients, streamline delivery, and offer more services to existing clients.
Optify’s Digital Marketing Software Suite enables the delivery of high-margin services with SEO, social media campaigns, email marketing, website visitor tracking and closed-loop analytics. Other features include:
- Co-branded reports to share detailed results with clients under your brand.
- Client self-service access with new administrative controls that permit your clients to access their reporting dashboards on their own.
- CMS plug-ins with WordPress, Drupal and Joomla so agencies can use Optify’s tracking capabilities for inbound marketing and visitor intelligence with their preferred content management solution, without being locked in to a proprietary format.
If the future of digital marketing continues to include the proliferation of content channels and within the next few years, the number of digital marketing agencies will double due to the increasing customer demand, then Optify’s marketing suite may become an essential part of any agency’s digital marketing strategy.