Oracle OpenWold 2013 is underway, and though many in attendance would no doubt like to skip out this afternoon to check out the Americas Cup race, thousands showed up for Oracle President Mark Hurd's big data keynote.

Oracle Analytics at Scale

When Oracle talks about ideas like big data, it's usually to build up excitement for things like its own recent developments in things like in memory processing designed to speed up the rates at which customers can run a variety of analytics applications.

The reason for Oracle's heightened investment in this type of capability, Hurd said during his keynote, is that there could be up to 50 billion connected devices in the world by 2020. That means more data flooding in from people, devices, sensors, machines and whatever else organizations decide needs to digitally connected.

Increasingly, all that data is being connected via the cloud, and large organizations, the type that do the most business with companies like Oracle, are scrambling to understand just how this will impact their businesses.

NYSE + Thomson Reuters Tout Oracle

Enterprises are no longer in control of their customer relationships, Hurd said, and that means they have to provide the best experiences to keep up. Connected customers demand the information they need in real time, or they will simply go somewhere else to get it. Oracle is insinuating that companies that don't have access to analyzing large data sets in real time are in real danger of being left behind.

Naturally, Oracle customers like Softbank, Thomson Reuters, Airbus and the New York Stock Exchange were on hand during OpenWorld to briefly share how their Oracle partnerships are paying off. As a business news service, Thomson Reuters uses Oracle Exalytics, Oracle's in memory database system, to help it comb through data its customers will find the most useful. 

One example given was the company can track a tropical storm in the South Pacific and how it might affect an oil tanker going to port. The implication is Reuters customers will need to know how this might affect the price of oil, for example. 

Duncan Niederauer, CEO of the New York Stock Exchange, also joined Hurd onstage, and talked about the company's 20 year relationship with Oracle. Starting around 2007, NYSE got serious about big data, Niederauer said, and the company has now spent US$ 500 million on two new data centers in New Jersey and in London.

As the nerve center of the financial industry, NYSE has to combine speed, security and reduced latency to conduct day to day business, he said. The company has been able to abandon legacy technology, and moving to Oracle has clearly been a big part of that. Nederauer encouraged other organizations to similarly abandon those legacy systems in the name of integrating data with their business decisions. That's a mantra Oracle will be chanting at OpenWorld 2013 all this week.