If you're currently using Google Analytics to track your website traffic, you may have noticed a New Version tab on the top of the platform. You've probably been intrigued enough to give it a click already, but if you haven't yet, go ahead! This is Google's new interface that has been in beta for the past year. They've officially announced that everyone will be switched over to the new version in January.
With this article, we'll go through a few key components related to the change. Future articles will explore in further depth each of the new features of Google Analytics.
First off, there is no need to change anything related to your tracking code on your website(s), unless you're still using an older version of the code. Google still recommends using the asynchronous snippet. To learn more, visit this help article. Now, onto the good stuff. Let's go through a few of the best Google Analytics platform changes and additions.
New, Fresh Look
In a general statement, the new interface is very crisp and clean. And Google has added appropriate headings to their reports. Looking for technology-related information, just click on the Technology reports section. I really like the new look and navigation.
If you currently use your dashboard, you will love this new feature. In the older (current) version, you only had the ability to create one dashboard, so you could see the average details on the reports and sub-reports that you might use the most. Now, the new version allows you to have multiple, customized dashboards.
This is one of the best, new features. In the older version of Google Analytics, your last source would have received the credit for any sales or goals, unless you added in a special "no-follow" tracking code. With the new Multi-Channel Funnels report, and specifically the Top Conversion Path sub-report, you can see the actual paths some of your customers took prior to a conversion.
Visitor Flow Report
Ever wondered about how visitors navigate through your website? Enter the Visitor Flow report. This is a report that allows you to choose one Segment, such as focusing on just your new visitors, returning visitors, search traffic or more. You can then pair a sub-dimension, such as: campaigns, sources, mediums, events and more. Once those selections are made, as seen in the screenshot below, you get a beautiful flow chart to see the various interactions your visitors had with your site.
Mobile Devices Reports
Google is diving deep into its Mobile Devices reports. Not only has Google enhanced the report, you can also choose various sub-reports to see how many users are using mobile devices to engage with your website, which devices (including pictures), operating system, whether visitors were using a trackball or touchscreen device and more!
Site Speed Report
The rule of thumb is that a slow landing page equals a high bounce rate among visitors. Making sure you catch any website issues right away is key to an engaging website. Enter the Site Speed report. It now shows which pages on your site are loading the slowest, along with all of the related web analytics details. However, you do need to add in special code to your web pages; this article has all of those details.
I hope you enjoyed learning a little more about the new Google Analytics platform. Happy Analytics Reporting and please come back for a more detailed look into Google Analytics!
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