Web CMS maker PaperThin has joined companies like WordPress and Sitecore in bringing the power of video hosting giant Brightcove into its platform. The ColdFusion-based CommonSpot WCM will be adding a new Brightcove Video Cloud widget to its existing video production capabilities.
Agile, Mobile Video
Video production may be expensive, but at least adding videos to a dynamic webpage gets easier every year. Now Brightcove customers who use the CommonSpot WCM can access their Brightcove video libraries right from inside the CMS. Once the videos are retrieved from Brightcove, they can be easily managed from within CommonSpot, David Toby, product manager for CommonSpot said in an interview.
Brightcove video hosting is a popular and powerful way to distribute video across multiple channels.
That means videos hosted by Brightcove can be easily reused and re-purposed for any event or special offer that might come up. Furthermore, because CommonSpot is using a Brightcove API to build the new widget, it could mean more great features are on the horizon for CommonSpot users.
Video in the Cloud
Video is one of the most compelling pieces of any website, and companies who take advantage of that will be in the best position in the rapidly changing mobile age. That's why the CommonSpot and Brightcove marriage is such a good match. Both companies have cloud-based systems, and that means a low barrier to entry for those who don't need an on-site server system. Additionally, using the cloud means workers can add video content wherever they go, a fact customers can sell to their teams and downmarket vendors.
Search, Video and Marketing
Because video is becoming so popular, they'll become more important in SEO strategies going forward. Adding videos to a website is one more opportunity to maximize SEO, and that is something marketers will surely key on in this joint venture. Combined with the new easy drag and drop Brightcove to CommonSpot interface, websites will ready to go in less time, and be even more powerful.
For Brightcove, the move is one more step toward courting enterprise users. While some companies may not be ecstatic about open source, there's no denying Brighcove's success, and the company is even branching out into areas like mobile app development as well. Let us know in the comments how far you think companies can go with open source WCMs.