PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there?
Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship management (CRM) platforms.
Here's how it plans to make it easier to socialize.
PeopleLinx, as part of that metamorphosis, is releasing PeopleLinx 3 — its redesigned platform that reportedly bridges the gap between social networking and the sales process. It is also designed to help managers measure their teams' social activities across social networks and CRMs like Salesforce, SugarCRM, NetSuite, Microsoft Dynamics, Oracle and SAP.
The platform helps users become more in tune with the company's value proposition, identify targeted leads and become more effective in engaging with those leads, according to Michael Idinopulos, chief marketing officer at PeopleLinx.
It does, however, want its users in B2B companies to connect better with activity on social media that aligns with their lines of business. They will become better connected with the right business groups, right people and basically boost their business profiles on social media while engaging qualified leads, he said.
"And it's easy and beautiful," Idinopulos told CMSWire. "We invested a lot in design. We're targeting the busy, impatient professional. They're not social media mavens. They don't want to spend a lot of time on this stuff."
How it Works
PeopleLinx gave CMSWire a demo of the product. In a nutshell, users of the PeopleLinx platform can easily share content through their social media accounts. In other words, an admin can post content that's in line with the company's business, and users can click one button to share it.
Admins can also post a series of "to-dos" in social, such as, "update your title on LinkedIn," or "connect with this group," or "follow these handles on Twitter." These roles can be customized for different teams within an organization.
It goes beyond social media, too. Sales teams can take action in CRM or finance systems.
Measuring social performance is an asset in the platform, officials said.
Users now have access to a personal analytics dashboard and timeline showing click-throughs and engagement generated by the content they’ve shared. Employees can compare their own performance with peers both within and across teams -- and here's your gamification aspect of the platform.
Administrators can measure employees' tasks through analytics, too. Who has updated hisLinkedIn profile? Did he follow the suggested handles on Twitter?
"We've created a social experience within the enterprise by using social networking tools outside the enterprise," Idinopulos said. "...We've taken the guesswork out with curated content."
Title image by fotofeel/Shutterstock.