The enhanced features for article pinning released this week by Pinterest have some content marketers paying attention.
Remember Bob? Followers of our influencer marketing coverage should remember Bob as the well-respected executive at a Fortune 1000 company who lives on Tumblr and has the 100,000+ followers to prove it.
Businesses producing offerings that align with things Bob blogs about can certainly take advantage of him to reach a targeted audience. Maybe they sponsor one of his blog posts. Maybe they co-author something with him on his blog.
Pins, Pins and More Pins
This week, the social media network announced enhanced features to its article-pinning capabilities. The new look has more information and a better visual. If you’re a marketer, this could be a win-win if you combine two emerging forces in your campaign efforts -- influencer marketing and social media.
Promote your engagements -- with influential bloggers and media members like our pal Bob -- and then pin it in a community that trails just behind Facebook and Twitter in the popularity contest but is gaining steam; it dominated page views over any other network in Yieldbot's recent study.
Pinterest is all about the images -- and produces visuals better and more prominently than any other social media network. Businesses like Lowes have already proven great success with Pinterest marketing campaigns, and this week’s news is just another feature marketers can put in their social media arsenal.
No Time to Read? Pin it For Later
Pinterest announced this week that more than 5 million articles are pinned every day. The new look for article pins includes more information -- headline, author, story description and link -- on the pin. Pinterest says this makes articles easier to save and organize. The new pins, they add, are similar to the updated recipe, movie and product pins the company introduced in May.
We’re always looking for ways to make pins more useful so that when you discover and pin something great, it’s easy to act on it, whether that’s cooking a dish, watching a movie, buying a new gadget or reading an article,” said a Pinterest blog post.
Don't have time to read? Save them to your own reading list board.
Guardian Jumps Onboard
The Guardian has already caught on to using the new article pins.
Pinterest's new article pins make saving and discovering articles on Pinterest much clearer and easier, The Guardian reported, and will encourage pinners to click through to read articles in full.
Guardian articles on Pinterest will be much easier to recognize,” the British newspaper reported, “with much more information on the pin, including an image, the headline, author and story description, with a clear call-to-action to encourage users to read the content on the publisher's website.”