As we continue our editorial focus on making all your customer data actionable, we turn to you for your thoughts on how you are doing. Are you capturing the right analytics? Are you tracking customer interactions? Are you using that information to drive your marketing campaigns and strategies? Or are you struggling with the right tools and people to really take advantage of all that information?
Here's our question for you today:
The easy part is collecting the data (even though that's not as simple as it sounds). The hard part is the analysis of that data that will provide you with the insights on how to better reach and serve your customers and prospective customers.
Take our poll, it closes September 26th, after which we'll give you the results.