Open source customer engagement software maker Rivet Logic hit the road May 8 when they arrived in San Francisco with Alfresco, one of the largest open source CMS makers, for the inaugural Crafter Rivet Roadshow.
The two firms embarked on a six-city tour of the U.S. to build up support for Crafter Rivet 2.0, a new Rivet Logic web experience management tool for Alfresco's new Enterprise 4 release. The roadshow is a free lunchtime event for anyone interested in learning more about either platform, and features a presentation, lunch and plenty of Q&A from representatives from both companies.
Web Experience Management Best Practices
Russ Danner, web experience management practice director at Rivet Logic, gave a brief presentation on WEM best practices, and he highlighted four major themes:
Web Experience Management is about building a proper message based on your company's goals, Danner said, and the Crafter Rivet tool for Alfresco can help do that for websites, apps, intranets and more.
This is a really important release for both Alfresco and Crafter. It's now buildable on a cloud scale and this is where our investment is."
WEM takes lots of planning, but it has to line up with a company's goals, and must be based on real customer knowledge.
Whatever channel your company is pushing content to, it's important to give your team the tools to be creative, Danner said.
“Content management tools should get out of the way,” he said.
Furthermore, so-called shotgun messaging will just get you ignored, especially on mobile devices. This is where it's important to make good use of analytics and reports because many companies simply don't take enough advantage of those tools to help them build the right message, Danner said.
Crafter Rivet 2.0
Crafter Rivet Web Experience Management was built with these ideas in mind, and it features an intuitive dashboard and easy to navigate design for non-technical workers. Additionally, a super-handy new feature is the mobile authoring tool that includes a very nice addition called Publishing Channel. It shows a preview of what an app will look like on the iPad or an iPhone, but also allows content managers to then interact with that preview as if it were live on the device. In other words, in the preview mode, you can click around inside the iPad mockup and see exactly how the content reacts in a real-time environment.
Crafter Rivet 2.0's Publishing Channel tool allows content managers to click around inside the preview mode to see exactly how content behaves on a mobile device.
The Targeting Panel tool is also worth mentioning because it allows content managers to set up profiles of different site users like customer, lead and partner. That way, when the website detects which kind of person is visiting, a tailored version of the page will show for each type. This also works with the Publishing Channel tool. Finally, for apps destined for the Apple App Store, Crafter Rivet can make the long process much more user friendly. Namely, the app will get built and approved for the App Store, but the content of the app can still be changed inside the CMS. This way, the app only has to go through the App Store once while still maintaining control over app behaviors.
The Crafter Rivet Roadshow is in Los Angeles May 9, and then Chicago, New York, Boston and Washington D.C. from May 15 to May 22. Tell us in the comments if you think these kind of events are worthwhile or if you use CMS tools with similar functionality.
- Office 365 is a Disaster Waiting to Happen
- Who Leads in Multichannel Campaign Management?
- 4 Reasons ECM Needs To Go Digital
- Windows 10's New Mail: Is It Outlook or Isn't It?
- What if Marketers Got Paid By Commission?
- Cisco Launches Knowledge Sharing and Learning Platform
- Like It or Not, You're a Team Player [Infographic]