Salesforce’s annual Dreamforce conference is underway and spawning an almost constant stream of announcements about new products and partnerships. Today is the second day of the conference, which is occurring in San Francisco. It concludes on September 21.

Dreamforce 2012 Day 1

A massive crowd of over 90,000 attendees and vendors has descended on San Francisco to network, learn and meet other Salesforce users. In its first day, the conference has generated what could easily be a week’s worth of news. CloudCraze released its e-commerce service bundle. Badgeville launched its Salesforce gamification platform. Everyone wanted to more details about Chatterbox and hoped to get hints about what Marc Benioff might reveal in his keynote.

Enterprise software maker Infor capitalized on the conference attention by revealing its new Salesforce marketing automation suite, Inforce Marketing. The new product allows marketers to plan, manage campaigns across multiple channels, perform lead optimization and monitor performance using via analytics and reporting from inside Salesforce. Genesys also released a new product at Dreamforce, but focused on taking care of customers instead of enticing them buy. The company launched its enesys Connect for Service Cloud customer service solution that provides an integrated solution for managing customers across voice, social, web and mobile.

DocuSign released a new version of electronic signature application, DocuSign for Salesforce, which adds several features like additional options to collect information and support for getting signatures on iPad, Android and other mobile devices. Pricing for the new release starts at US$ 22.95 per user per month.

Dell, which is still working to transform itself into an IT services provider, announced its new Salesforce consulting practice and that it had earned Salesforce Platinum Partner status. The new unit will offer:

  • Deployment Services. Dell’s Salesforce consultants will work with Dell customers of any size to understand their needs and deploy best practice solutions using Salesforce.
  • Collaboration and Social Media. Customers can work with a team of Salesforce consultants to determine which collaboration tools are right for their organization.
  • Integration. Dell consultants will help show different patterns and tools to migrate and integrate enterprise data and services.
  • Cloud Architecture. For customers new to the cloud, Dell’s Salesforce consultants will help guide SaaS and PaaS cloud strategies and help build custom applications on Salesforce.

Dell’s new Salesforce consulting arm will focus on manufacturing, technology, retail, education, state and local government, banking, financial services and insurance, healthcare and government verticals. 

What’s Next for Dreamforce

Today, CEO Marc Benioff will speak live. He plans to make several new product announcements and reveal more details about Chatterbox. You should probably expect a few jabs at Oracle and DropBox as well.