Buddy Media and Salesforce reps won't comment, but sources say a US$ 800 million transaction is in the works. With the Buddy Media acquisition, Salesforce enforces its commitment to the enterprise social market.
May 2012 has already been a busy month for Buddy Media, a social enterprise marketing suite, and Salesforce, a popular social enterprise sales application. Buddy Media announced major enhancements to its social marketing suite, including a unified social data API, tracking for conversion campaign goals across social media and a new mobile content development platform. Meanwhile, Salesforce announced that Chatter Messenger and Screensharing will be available in June.
According to All Things D, Salesforce outbid Google and is set to buy Buddy Media for more than US$ 800 million. All Things D points out that observers speculated that Facebook or a big ad holding company would buy Buddy Media, but now it looks like Salesforce will make the acquisition to help its clients reach their customers online.
The Force Is Strong in Salesforce
Salesforce is already in the big leagues with Microsoft and Oracle; all three companies made it into the Leaders Quadrant in Gartner's Magic Quadrant for Customer Service Contact Centers. Gartner pointed out Salesforce's strengths, saying that it is the largest and fastest-growing software solution focused exclusively on customer engagement.
Forrester also recently gave Salesforce some love and included the company in Forrester's Q2 Wave for Activities Streams. Forrester said that Salesforce embodies "enterprise-ready SaaS." Earlier this month we reported, "Forrester says salesforce.com is committing to the enterprise social market even more than to its traditional CRM focus, investing in deep links between the Salesforce CRM and Salesforce Chatter products."
Less than a year after landing US$ 54 million in financing, Buddy Media seems to have put the funding to good use. Check back for updates as this story continues to unfold.