LinkedIn, you should be flattered. Salesforce wants to be like you.
The CRM giant is touting its Salesforce1 Community Cloud, a platform launched today that company officials call a "LinkedIn-like" experience that's personalized, mobile and connected to businesses.
Salesforce has "decreased the friction of going into communities," Lisa Hammitt, vice president, business operations of Salesforce1 Community Cloud, told CMSWire. "To be a cloud, we have to be able to predicate it off customer success."
Growing Client List
Salesforce officials reported that more than 2,000 global organizations including British Sky Broadcasting, Cornell University, GE Capital, Honeywell, Key Bank, Pearson, Pono Music, State of Colorado and Tata Group use the Community Cloud, available now for about a year.
Features in today's launch become available in October. The Salesforce1 Community Cloud starts at $500 per month.
“Any company can benefit from creating an engaged community,” Vanessa Thompson, research director of enterprise collaboration and social solutions at the IDC, said in a statement. “Salesforce.com raises awareness of the immense value of community solutions with Salesforce1 Community Cloud by putting business processes at the center of engagement.”
Salesforce officials touted a number of features launched today:
- Personalized: Create communities that are personalized to each member’s unique needs. Community members can follow topics and people and identify their areas of expertise.
- Connected: Built on the Salesforce1 Platform and connected directly to Salesforce CRM, leading to the ability to update leads, create and escalate service cases. Attracts new members through search.
- Mobile: Device-responsive design ensures the any-device, any-time approach.
We asked Hammit why users would want to choose Salesforce1 Community Cloud over other online communities.
She told us that after being in the information technology business for 20 years, she has "not been able to see the social tethered into the business process before."
"We're able to do that," she said. "We're able to bridge the divide, really. This helps our customers deliver new services that weren't possible before. It's quite transformational."
The platform is connected to the business processes, "and we springboard off that." And the mobile out of the box capabilities "reduces friction" and makes the community accessible on any device at any time.
"We're able to put in front of people," Hammit added, "data that can help them take action."