Salesforce (news, site) posted its Q2 2012 earnings this week, reporting a record revenue of US$ 546 million -- up 38% year-over-year. Hmm... perhaps all those silly looking advertisements were a good idea after all?

The results breakdown into convenient bullet format like so:

  • Record Quarterly Revenue of $546 Million, up 38% Year-Over-Year
  • Raises FY12 Revenue Guidance to $2.22 Billion - $2.23 Billion
  • Deferred Revenue of $935 Million, up 37% Year-Over-Year
  • Operating Cash Flow of $83 Million, up 9% Year-Over-Year
  • Company Record 6,300 Net New Customer Additions
  • Total Customers Rise to 104,000, up 21,600 or 26% Year-Over-Year

These results are better than expected, and the company aims to surpass the US$ 2 billion revenue mark in the fiscal year ahead. Project 2012 earnings include 8 cents a share to 11 cents a share on GAAP. Non-GAAP earnings would be US$ 1.35 a share to US$ 1.38 a share. Revenue for fiscal 2012 will be US$ 2.03 billion to US$ 2.05 billion. 

CEO Marc Benioff has been as exuberant as ever over the report, and has even mentioned his expectation of US $3 billion in revenue. To get there, the company says they'll continue to acquire smaller players as they've done in recent times, including this year's Dimdim acquisition and, more recently, Radian6

The company isn't being lazy about these acquisitions, either. Just today, Salesforce announced the launch of an iOS application for Radian6, available on the iPhone, iPad and iPod touch. The app lets users monitor and analyze relevant conversations within various media, and engage with the audience when necessary: 

Thumbnail image for Radian6 on iPhone.png

Come, Salesforce Children

In light of all this good news, we'll probably see a sea of smiling faces at this year's Dreamforce conference in San Francisco -- 40,000 to be exact. 

"It’s the cloud event of the year where attendees can learn how to supercharge their relationships with employees and customers using social, mobile and open cloud technologies,” said Benioff. “We hope to see you there.”

If you're going to be in the neighborhood and want to check it out, go ahead and register while there's still time