Content sharing widgets and solutions provider, ShareThis has acquired Socialize, a tool that helps make apps more social.

What Does this Acquisition Mean?

With more and more people using mobile devices, ShareThis realized that there needed to be a way to capitalize on this -- and Socialize technology may just be it.

Mobile app users typically have no idea who the other users of the same app are. It’s like everyone’s in the same room…with the lights off," says Daniel Odio, CEO of Socialize."We ‘turn the lights on’ by allowing users of the same app to socialize with each other and have vibrant conversations and engagement between users around shared interests.”

By acquiring Socialize, ShareThis will extend its social reach outside the website to mobile apps. Not only will the acquisition provide a new understanding of how users interact, no matter what device or application they are using, but more specifically, ShareThis will be able to improve its ability to monitor the social quality of online content (SQI) by having the ability to include data from in-app social interactions.

Publishers will also be able to see sharing analytics from both desktop and mobile interactions on a single dashboard platform, while publishers and app developers will have insight on how their apps can be improved.

Other details, such as the financial terms of the acquisition or potential products haven’t been released.

Funding to Share

In addition, the company has also announced it's received US$ 23 million in Series C financing. The funding, which was lead by T-Venture with contributions from Blue Chip Venture Company, DFJ, Illinois Ventures, Matthew Pritzker Company, Mercury Fund and RPM Ventures, will be used for product development and market expansion purposes. Including this Series C financing the company's total funding efforts have reached US$ 54 million.

ShareThis and Content Sharing

Founded in 2007, ShareThis has been based around the premise that content should be as engaging and as social as possible by providing tools for publishers, advertisers and consumers. In addition to the ShareThis button, a widget which allows users to share content from a variety of sites like WordPress, Blogger and Tumblr, other ShareThis solutions include Analytics and Insights, ShareNow which helps users control what content is shared and Social Ad Units to help advertisers reach their campaign objectives.

Overall it appears their platform and its tools have been well-received.

Ideally, the solution can increase social activity, page views, and level of user control,” said Sean Ludwig of Venture Beat on ShareNow.” Readers can “share, delete, and re-share” without leaving a publisher’s website."

In addition, the benefits of the Socialize news haven’t gone unnoticed.

The deal will result in a unified platform that will now include in-app mobile sharing so that publishers can get a better comparison of how their content is performing between desktop and mobile,” said Tim Peterson of AdWeek.