Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. 

For Verified Users Only

Twitter is in the process of rolling out a new feature aimed at improving the the content curation experience for verified users. Now when users who have received the honorable blue check look at the mentions section of Twitter.com they will be able to filter the results so all spammy tweets are removed.

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Though it may seem a little elitist to let verified users to see only tweets from other verified users, let’s face it, if you’re a celebrity or other verified Twitter user you probably get spammed a lot, either from actual Twitter spam bots or avid fans which can get a little annoying.

Are Ads Coming to Instagram?

There comes a time in every social network’s life when it contemplates adding advertisements to a user’s feed. It looks that time is now (or in the near future) for Instagram. It’s been reported that the photo sharing network could start selling ad space sometime next year. While ads may cheapen the feel of the service, there is a chance that they could be much more strategic and experimental about launching advertisements by learning from mistakes made by Facebook, who owns them.

Women Dominate Social Media Usage

New research shows that between December 2009 and December 2012, the proportion of women who used social media sites was 10 percentage points higher than men on average. It’s no secret that men and women use social media differently. Women are significantly more likely than men to use Facebook, Pinterest, and Instagram, while men prefer sites like reddit. A roughly equal proportion of men and women use Twitter and Tumblr, respectively.

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What does this mean, exactly? Three things come to mind. Not only does it indicate the influence of women on social media, it seems also to indicate that women may be more likely adapt quicker to new social platforms -- after all Instagram and Pinterest are relatively new platforms. Further more Facebook and Pinterest and Instagram are also highly visual platforms, indicating that women may be more interested in the more visual elements of social sharing.

image credit: Shutterstock / 89studio