Social media is a work in progress. This week, Facebook shows us that there's always room for improvement, while Yahoo makes a play for video and Twitter teaches us how to choose the right hashtag.
Facebook Changes Third Party App Permissions
Facebook rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. It used to be that requests were all encompassing and didn’t require separate permissions for reading, writing or publishing. Now, apps must request separate permission to “read” and use some of your Facebook information, as well as to “write,” or publish your app activity back to Facebook. Facebook says the new changes help to address concerns brought up by users about apps posting on their Timeline or to their friends.
Shutterstock + Facebook Improve Social Ads
Speaking of Facebook apps, Shutterstock and Facebook have teamed up to improve the look of ads featured on the social network. The partnership allows marketers to select from millions of free stock images for their ads.
This coincides with two other Facebook updates designed to make ads management easier.
- advertisers can now upload multiple images at a time to build ad variants for A/B testing
- via the Pages Manager app, admins can edit who else controls their page, and publish multi-photo feed posts.
All of this indicates that Facebook is refocusing efforts on content marketing in the hopes of reinvigorating social advertising efforts, which have become rather dull and predictable.
Yahoo Pursues Possible Video Venture
What do Marissa Mayer and Katie Couric have in common? According to rumors, the Yahoo CEO is in talks to put a web interview show by the television news personality (Couric) on the home page. While this shows Mayer’s hands-on approach to bringing new opportunities to yahoo, it also speaks to the value of video content. Yahoo may have beat Google this week in terms of traffic, but Yahoo still doesn’t have what it takes to beat YouTube. At least not yet…
Choosing the Right #Hashtag
Curious about hashtags, but don’t know where to start? Twitter released a handy flow chart designed to help users make the right decisions where hashtags are concerned. While it’s a good tool for newbies, it’s also a refreshing reminder to those who have been known to abuse hashtags or pick confusing campaign hashtags.
Image credit: Shutterstock / VetKit
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