This week, we learned more about what's behind a Facebook like, how Twitter will shield our eyes from sensitive Tweets and what social login users prefer most.
Sometimes a Like isn't a Like at All
Got a Facebook like button on your website? Curious as to how the number of likes are compiled and what they represent? Thanks to the folks at Facebook analytics provider Wise Metrics, we know that the button count is the total of the following actions:
- The number of likes of this URL.
- The number of shares of this URL.
- The number of likes and comments on stories on Facebook about this URL.
This also means that if someone shares your URL on Facebook by copying and pasting it, it will be included in your likes count, even if they have not clicked the like button on your page.
Twitter Hides Sensitive Tweets
Twitter has introduced a safety tweak in its July mobile update for iOS and Android, which censors questionable content that appears inside of tweets. If Twitter considers a photo potentially risque, you’ll see a note that you aren’t seeing a photo, but a stopgap. You’ll have to click through the warning to see the actual pic.
The feature is on by default, which means Twitter will try to warn you and hide all potentially questionable tweets if you’ve never changed your settings. It's not clear how exactly they're determining what is and what isn't adult content, so it's possible innocent content may fall victim to this safety feature.
Users Login, Share Predominantly on Facebook
Providing social logins can help make it easier for users to set up accounts, while providing companies will information about who's logging in. According this infographic from Gigya, the most popular social login overall remains Facebook with 52% of users preferring to login through their account. Google+ followed with 24% and Yahoo at 17%.
Additionally, overall users share content via Facebook more than other social networks, though Pinterest dominates on eCommerce sites and Twitter finishes strong in second place among Consumer Brand sites.
Image credit: Shutterstock / Michal Simunek