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Whether you celebrated Canada Day, the Fourth of July this week or were on a holiday or your own, you may have missed the following social media news. 

Tailored Tweets

Twitter was a buzz with news this week. It started off with an announcement that the microblogger will be experimenting with a way to make ads on Twitter more useful to users in the United States by displaying promoted content from brands and businesses they’ve shown interest in. Twitter says this means that users won’t see more ads, but they may see better ones.

Of course, in order to this, Twitter will need to track you. That has some concerned. However, Twitter will provide users with the opportunity to update its privacy options. User can uncheck the box next to “Promoted content” under account settings and Twitter will not match that user’s account to information shared by its ad partners for tailoring ads.

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Red(dit) Blooded Males

According to a survey by the Pew Research Center’s Internet & American Life Project, six percent of online adults are reddit users. The survey also showed that, not surprisingly, young men are especially likely to visit the site, with some 15% of male internet users ages 18-29 saying that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.

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Goodbye Alta Vista

Although we didn't really know it was still a thing, this week Yahoo announced that it will finally shut down the search engine Alta Vista. Though it's slated for closure on Monday, July 8, it wasn't alway like this for Alta Vista. From 1995 to 1998, Alta Vista was considered the premier search engine. In 1996, then rival Yahoo started using it to back up its category-based Web guide.