Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search.
LinkedIn announced that Sponsored Updates, which allow companies to sponsor updates and reach professionals in 20 languages and across more than 200 countries and territories, are now available to all LinkedIn advertisers and Company Page administrators.
Sponsored Updates will be shown in the LinkedIn feed on desktop, smartphone, and tablet devices. Advertisers will have the ability to select their professional target audience, choose to pay on a CPC or CPM basis, and manage an advertising budget of any size.
While LinkedIn provided access to insights from top brand influencers, whether it was Bill Gates or Meg Whitman, it hasn't always allowed for much engagement beyond traditional social sharing. Now, LinkedIn will let users “like” or respond directly to a specific comment on an Influencer post that strikes your fancy as well as mention a member in your post. All of this, LinkedIn hopes will further enable and empower members to have a deeper and ongoing conversations. When another member likes a comment you’ve provided, or mentions you in a comment, you'll be notified so that you stay in the loop.
A(nother) Patented Social Search
Google's most recent patent granted to the company from the United States Patent and Trademark office supports filtering social search results. Described as an interface for filtering search results based on the user's social graph, the new patented technology aims to" identify search results responsive to a query that are associated with one or more members of the user's social graph." What does this mean and how will it be used exactly, we don't know. Interestingly, Google filed the patent request shortly after the invitation only launch of Google+, which may explain the muscle they've put behind the struggling social network. Though it has increased its membership and boasts itself as the second largest social network, behind Facebook, there is still a great debate about its effectiveness.
You can embed most anything these days -- Tweets, Vines, Instagrams, infographics and more -- but soon you can embed Facebook public photos, statuses, videos, and hashtags. However, embedding Facebook content isn't as simple as embedding other social media. Facebook is testing the functionality with a few sites: CNN, The Huffington Post, Mashable and People, for example. The company plans to let any other site embed posts in the coming weeks and months. Unlike other embeds, Facebook embeds will update in real time when you like or comment on an embedded post, comments and likes update.
image credit: Shutterstock / Popart