Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

My Yahoo Looks Like iGoogle

Yahoo's facelift continues. An updated news page at the end of June lead to a new logo in the beginning of September, which has lead to a new look for the company’s “My Yahoo” personalized home page. The new design aims to help users better curate the types of content they want to organize their lives around. From email to calendars to news updates and more, My Yahoo is looking a lot more like iGoogle -- which as we know retires officially in November. Yahoo is even making it easier for iGoogle users to import their settings into My Yahoo. 

Pinning for the Future

You can promote tweets, Facebook posts and now you can promote pins. Pinterest has announced that  ads or “promoted pins” are coming to the site. In a blog post, Pinterest's CEO and co-founder, Ben Silbermann wrote that they're "going to start experimenting with promoting certain pins from a select group of businesses" adding that whatever they decide, promotions will be "tasteful," "relevant," and "improved based on your feedback." While it's inevitable that social media sites have to monetize, at least Pinterest has the advantage of learning from others' mistakes. 

LinkedIn Without Consent

LinkedIn is being sued by four members, all Gmail users, claim ing that the social networking site of hacking into their email to send invitations to their friends. They allege that LinkedIn asked them to provide an email address when they signed up for the service, and then mined the email addresses of everyone they had ever exchanged messages with. The users say that LinkedIn never asked them for their passwords, but was able to retrieve addresses of thousands of their contacts. While it's not exactly clear how LinkedIn would have done this, the members insist that “Linkedln's accessing of email addresses far exceeds the authority and consent to which Linkedln users provide." 

YouTube on the Tube, Without an Internet Connection

YouTube is prepare to let people watch the site’s videos even when they’re not connected to the Internet. According to an announcement on the YouTube Partners and Creators' blog, the update to mobile video "will allow people to add videos to their device to watch for a short period when an Internet connection is unavailable." In an email to YouTube creators and partners, users will need to use the YouTube mobile app to watch the videos, which will contain ads and that the offline videos will be available for up to 48 hours. Additionally, all content is by default enabled, but creators will have an opportunity to disable content prior to launching. 

Image credit: Shutterstock / Danijela T