If you value your privacy on Facebook or Google, take heed of new updates that could affect how the social networks use your information.
Google's Shared Ads
At the end of last week, Google announced that it had updated its terms of service. The changes give Google the rights to include users’ names and photos in select advertising beginning next month. It seems that Google is taking a page out of Facebook's playbook. And while it offers a clear chance for users to opt-out, it's still a little unnerving and confusing, considering that 1) Google has already been using face-grabbing ads for when users +1 a page or post and 2) it's not entirely clear what can be used to create what it calls "shared endorsements."
According to the terms of service, the update seeks to clarify "how your Profile name and photo might appear in Google products (including in reviews, advertising and other commercial contexts)." But it didn't really get into specifics. It offers up a few examples, but leaves a lot of remaining questions. For instance, can following a YouTube page or a giving a video on YouTube the thumbs up be construed as endorsements? Google hasn't provided any new information since its original announcement, which most assume was more a formality for the courts than it was a courtesy to users.
Spread Your Tweets around the World
The latest Spredfast update allows users to deliver tweets by country from within the social media management platform. Social teams can now target organic tweets in different languages and publish regionally relevant content to create better experiences for their local audiences. By segmenting diverse audiences across Twitter, Facebook, LinkedIn and Google+ to deliver tailored content by audience demographic, location and industry, brands can create experiences that bolster affinity and build lasting customer relationships.
This new functionality is especially relevant considering Twitter's increased adoption by international users, with non-U.S. audiences on the social network growing 745 percent, from 20 million to 169 million. As a result, brands have more opportunities to build meaningful relationships with their audiences around the world.
Facebook Privacy Changes Improve Teens' Sharing - At What Cost?
Despite the jokes about how the only people on Facebook are your parents, teens are still active users of the social network. This week, Facebook decided to loosen its privacy rules for teenagers, who can now post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends.
Teen users will see an extra reminder before they can share publicly. When teens choose “Public” in the audience selector, a prompt will remind them that the post can be seen by anyone, not just people they know, with an option to change the post’s privacy.
Not only does this help expand the reach of teens' posts, it also aids marketers eager to reach and access more public information about impressionable young consumers. It's a win-win, right? Not everyone is thrilled, of course, because they believe it makes it easier and faster for teens to ruin their reputations.