Social media doesn’t go on vacation. Here are a few updates some of our favorite social media management tools received this week.
Measuring Your Internal SocialFlow
SocialFlow, best known for taking a mathematical approach to measuring social engagement has launched Tally, a new feature that helps companies track external social media communications internally. With Tally, social media marketers can easily create, manage and monitor company-wide efforts to build brand awareness through Twitter.
Now that more and more people are using social networks, like Twitter, it’s only natural that organizations will want to measure their employee’s potential reach and impact on their brand. Tally gives organizations and employees a practical way to ensure they are as effective as possible in engaging and influencing customers through social media.
Everyone is Social, Even Employees
Another social media solution focused on employee solutions this week.
The folks at EveryoneSocial want to make it easier for employees to find relevant content that they can share content across social channels. With the availability of its integrated social publishing platform, employees can amplify their company’s brand by sharing both original and freshly curated content.
The idea is that through the use of EveryoneSocial’s publishing platform, companies can align their message and brand, increase web traffic and visibility as well as thought leadership.
Facebook Targeting Comes to ViralHeat
As a way to better help marketers target their audience, Viralheat has added Facebook Targeting to their social media marketing suite, which allows users to manage, monitor, engage, and analyze their social media efforts.
Businesses can now directly target a specific market on Facebook based on selected demographic criteria including: location (by country, state, or city), age, gender, marital status, education level, and more, making it easier to deliver the right message to their right audience at the right time.
Image credit: Shutterstock / Mariam27
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