Social media moves pretty fast. Here’s some news you may have missed this week.
TweetDeck Says Goodbye to Facebook
On Tuesday, TweetDeck users may have noticed that their Facebook feeds disappeared. That’s because TweetDeck discontinued support for Facebook feeds. Though the separation had been planned for awhile, considering that Twitter owns Tweetdeck, parting is always sweet sorrow.
FBX Welcomes DSPs to the News Feed
Desktop Page Post Link Ads are moving into beta on Facebook Exchange (FBX). As you may recall, in March Facebook announced that were expanding Facebook Exchange (FBX), a mechanism for targeting ads based on user online behavior, with a closed alpha test of FBX in user News Feeds. This week, Facebook allowed businesses via qualified digital signal processors (DSPs) to scale their FBX efforts from the right-hand side of the page to the most engaging place on Facebook -- the News Feed. All qualified DSPs received beta access and now have the opportunity to begin implementing desktop Page Post Link Ads.
Nestivity Adds Custom Embeds, Smart Links
Nestivity has announced some new updates to its community engagement technology,which launched in April. After having gathered feedback from its beta and power users, Nestivity has added the ability to embed content from your nest in your website, blog or other web pages, allowing users to create customized embeddables quickly and easily. As well, the new update includes smart links, which are unique URLs that can pull related Tweets created outside the nest right back into your on-going discussion threads.
Flipboard 2.0, Now for Android
Flipboard and Android have united. Flipboard, a magazine curation tool known best for integrating exclusively with the iPad (though it could be viewed on Android devices) released Flipboard 2.0 for Android. The new update lets Android owners create their own feed centered around topics, events, or any personal interest. 2.0 also features a new web-based editor that gives users more control with how their magazines will appear -- they can now change the order of their stories along with photos and videos in the magazine.
Got PR Crisis? Get on Topsy
This week, Topsy, the social search engine launched new functionality that lets users react in seconds to emerging PR crises, find and promote the most viral content and identify and engage with local customers. While Topsy Pro already allows users to spot trends, track sentiment, and identify key influencers relevant to their business, this new functionality allow users to also reply, retweet or favorite key Tweets surfaced in an analysis.
Topsy Pro users now have the ability to post and engage directly from the platform in an effort to break down the barriers between analysis and action and capitalize on real-time marketing opportunities.
NPS: The Next Generation
Customer experience analytics provider, ForeSee has developed what it’s calling the next generation of NPS -- the Word of Mouth Index (WoMI) – which can accurately capture the voices of passive and active promoters as well as detractors to give organizations a complete picture of what customers are saying. Through its own research, ForeSee found that Net Promoter Scores overstate detractors by 27% -- primarily because it doesn’t distinguish between positive and negative word-of-mouth. With WoMI ForeSee says that organizations are able to take action and foster more positive word-of-mouth while decreasing negative word-of-mouth which can result in more customer satisfaction and improved overall customer experience.
Photo credit: Shutterstock / Photosani