Creating a better customer experience and meeting customer demand are two important parts of any social media strategy. Many of this week’s new releases concentrate on oner both of these ideas.
A Better TweetDeck
The first new feature is the docked panel on the left sidebar. Panel buttons include new tweet, scheduled post, add image and direct message. Other features included in this update are a reply function where users can reply to multiple tweeters in a thread, even if they weren't apart of the original post, an image previewer, and a link shortening feature where any link that is posted is automatically shortened to 22 characters. There is also a function that predicts what username or hashtag a person is trying to type during a tweet.
Users who have more than one Twitter account should note that they can move seamlessly between them by clicking the avatars at the top of the panel. The account that is in use is marked with a green check mark.
Top Pinners With PinLeague
Managing social engagement can be tough, especially without the right analytics tools. Now Pinleague, a Pinterest analytics platform, has made it easier for marketers to track and manage those who re-pin their company’s content.
Through PinLeague’s Top Repinners feature, marketers and brands can not only see who has re-pinned an item, but get detailed insight on these users and the items they've re-posted. This data can then be broken down by user or grouped together for summary purposes.
An Updated Google+ for Android
Android users who use the Google+ app will notice a few differences during their next update. This week it was announced by Virgil Dobjanschi that the Google social network will be adding and removing some of its mobile features.
The most significant update attached to Google+ 4.1 is that Messenger is being phased out in favor of Google Hangouts, which already has its own messaging feature. Those who want to transfer their Messenger information over to Hangouts can do so through Google Takeout.
Minor features include the addition of a pull to refresh content feature, the ability switch between user accounts, add a city level or pinpoint location, and the ability to access and share photos and videos from Google Drive. The app also now fully supports Google+ for Business.
Twitter for TV
Tweetdeck isn't the only Twitter tool to be updated this week, the main platform has also been updated to promote television shows in a Twitter Card-type fashion at the top of a person's feed.
While Twitter hasn't commented or issued an official statement on the new feature, reports have noted that it was first noticed by user Anthony Geranio (@ASG) and it seems to be limited to select users.
In a statement to Mashable Geranio mentioned that the feature looks much like an advertisement and when the show is clicked upon relevant tweets and other content, such as show information are curated together. He also said that when users click on the show and want to sent it a tweet, Twitter automatically attaches a hashtag to use for that post.