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Social Media for Small Business: 3 Key Considerations - Page 2

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As a social media site can give a customer insight into a company or brand, analytics can give that brand insight into the customer. Some sites such as Facebook and Pinterest have their own analytics tool, while other choices are Google Analytics and Socialbro for Twitter. In doing this, marketers can not only make sure they are meeting customer demand, but form more personal relationships with consumers and ensure that content is properly targeted.

Making a Social Impact

Marketing is no longer just for large business or large corporations. Small businesses can make an impact through social means and not have to worry about running over on a marketing budget. In being free or inexpensive, social media and third-party tools designed for these sites make it easy for even the smallest business to contend with its competition.

image courtesy of jeff Metzger (Shutterstock)

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