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Social Media Marketing Case Study: Pinterest and Lowes - Page 2

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A Deal Here, A Contest There

Despite Pinterest being part of this new wave of social media marketing, there is always room for for businesses to incorporate older marketing tricks. Contests have always been a good way to reward current customers and attract new customers, which is something that can be done through Pinterest. The following is a contest that’s listed on Lowes' “It’s Time to Shine” board:

Pin for a chance to win your dream outdoor space designed by HGTV's Jamie Durie, and $5,000 in Lowe's products/services. Two steps to get started: 1. Enter at www.lowes.com/pinterestsweepstakes. 2. Re-pin five images from this board.”

Not only does this contest encourage more board traffic and re-pins and product sales, but also takes note of other interests that visitors may have, such as home design shows on HGTV.

Another way to encourage more traffic is by offering deals, but in modern, Pinterest- friendly way. One board that Lowes has is "50 Projects Under $50". While most of the items pinned are originally from other Pinterest users, Lowes shows its followers fun, budgeted projects they can do over the summer months. An example from the board is a collection of spray painted folding chairs with the caption “Even folding chairs can get a facelift. Use spray paint and make them feel better.”

Pinterest Lowes on a Budget, social media marketing

At first glance Pinterest seems to just a be site where people mindlessly post photos of items from websites and other sources, but it's more than that. It’s a community of content where people can relate to other users and find something in common with someone else. This in turn can help companies relate to their customers and customers to companies. That's an important element of today's digital marketing strategy.

 
 
 
 
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