Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:
- Facebook Unveils New Look
- Google+ Adds Features, Goes Public
- Consumers Don't Dig Brand Campaigns on Facebook
- What Kind of Videos Do American Workers Watch?
Facebook Unveils New Look
In an effort to keep things new and fresh, Facebook has rolled out an all new site feature and design. The new look is aimed around top stories and an activity ticker. Reaction is mainly negative this morning, with Facebook users unhappy with yet another change to their timeline layout.
The new "Top Stories" shows you a mix of the most interesting news stories, according to Facebook's algorithm along with the most current status updates. The news feed "will act more like your own personal newspaper". Additionally, there is a news ticker that shows friends' activity in real-time, showing off comments, photos, articles and other activity as it happens.
There are a few other small changes including alterations to photo layout. Are you a fan of the new layout? Why or why not? Sound off below!
Google+ Adds Features, Goes Public
There seems to be a horse-race going on amongst Google+ and Facebook. Whereas Facebook is obviously the winner with around 800,000 million users, Google+ is extremely popular amongst social media enthusiasts. The service added new features this week and ended their "field trial" by opening up registration to anyone who goes to the website.
In terms of new features, Google Hangouts (the video chat product) can now be mobile on any device running Android that has a front facing camera. Also, Hangouts can be made available to a large audience by going "on air". And lastly, Hangouts can now be used to do other things while in a video call such as sharing your desktop, sketching, composing documents and more.
Also, Google+ is now available to anyone as the closed registration process has been listed. To get started, just go to plus.google.com.
Consumers Don't Dig Brand Campaigns on Facebook
Social media campaigns are all the rage these days. Brands all over the world are launching interactive campaigns based on some sort of Facebook or Twitter interaction. While giveaways and discounts are welcome amongst users, long-term engagement has been hard to find for brands on Facebook.
In a survey by DDB Paris and OpinionWay, 2 in 5 Facebook users said they 'unlike' brands on the service once a campaign ends. The most common reason is that "the Brand was no longer of interest to me". Other common reasons cited were that "information was published too often" and "the brand published information I did not appreciate".
The message to marketers is to keep campaigns relevant and engaging, even after the end of the formal program. It would be useful to have an ongoing strategy to keep the campaign interesting enough for users to stay interested long after the promotion ends.
What Kind of Videos Do American Workers Watch?
Most Americans have Internet access while at work. Of those polled, 64% watch videos online while at work, but the question remains: what type of videos are people viewing while on the job? Also, what other activities do workers admit to in the United States?
A majority of men admit to watching videos at work, coming in at 53%. Meanwhile, only 34% of women admit to watching videos. Amongst those who admit it, 25% of workers are watching news clips, while 17% watch company videos and 15% admit to watching viral videos. Aside from video watching, 52% look for another primary job and just under half visit online dating sites.
These figures affirm that workers are distracted while on the job. However, it seems that in the majority of cases, managers know this to be the case and turn the other way. As long as workers can maintain productivity and be distracted on a limited basis, all seems to be 'ok'.