A new app, Taggstar, vows to "bring your images to life" by being as interactive and shareable as possible, taking the customer experience to a whole new level.
According to Taggstar, "Allowing visitors to share entire web pages isn't enough. Taggstar lets readers share specific images and even the detail in them." Basically the company wants to make an image more than just a photo by adding layers of related content. To make the the images even more interactive they can be shared on social media sites, such as Facebook and Twitter.
Tag versus Hotspot
The company, which already claims media outlet such as MSN, The Telegraph and Harper’s Bazaar as clients may seem similar to other photo websites like Luminate and ThingLink, but CEO and Founder, Fraser Robinson says this isn’t the case.
Publishers don’t need to waste time looking for products to appear in a tag -- they simply create a hotspot over an item, and by using a combination of meta data and actual image search, our search engine will dynamically do the rest.”
Taggstar is a widget that you can add to your website. Using this widget, a hotspot can be added to an image on your site. A hotspot is similar to the traditional tagging of a item. But with a hotspot the visitor is able to see where or what the tag is linked to (such as additional related images, video, audio or comments), while remaining on the web page -- unlike the traditional tag. All content remains in the image that is being looked at, unless the viewer decides to go somewhere else.
Also, unlike its competitors, Taggstar enables visitors to link to more than just one item so that they are able to have more than one item to choose from.
Taggstar in action
Make an Image Shopable
In this e-commerce world, Taggstar seems to be catering primarily to online retail stores. Using this solution you can create a shop from an image. Taggstar says it uses a simple image search to wave through product images from over 200 retail stores that participate in its merchant network, and display the best results based certain qualities, such as pattern and color.
Of course, this functionality is only available to certain Publishers, so you'll have to request that directly.
You don't have to use Taggstar on every image on your website and the service is currently only available in the US and the UK. Note that the widget doesn't work in WordPress hosted sites yet, but they are working on that issue right now.
It seems like a pretty straightforward widget to implement, taking your images to a level about "pretty pictures". To engage customers, it seems like a good idea to add context to those images via additional text and other content, whether you are an e-commerce site or not.