Tealium is now offering turnkey tagging. This week, the enterprise tag management vendor announces that it has added mobile website, mobile app and video tag management to its platform for administering marketing, analytical and user experience tags.
The expanded capabilities are integrated into the company’s tag management platform, Tealium iQ.
Tracking Your Mobile Content
The company said that marketers can now use its web-based console in the platform to manage mobile and video tags as well as those for traditional websites, and can make changes to all channels on-the-fly. As an example, Tealium pointed to the ability to modify analytics for mobile apps without either rebuilding the app or having to get the app recertified through the Apple or Google apps stores.
Tealium offers full tag management for apps on the iOS and Android platforms, as well as “conditional tag loading,” which governs which tags load on specific screens of the app. The platform also has the ability to track links and other events in the app.
The company noted that some tags, such as for chat, are not designed for mobile websites, adding another reason why a marketer needs to be able to pick and choose by channel.
Tag Management For All Touchpoints
The ability to manage tags for mobile apps and video offers the same kinds of benefits that Tealium has touted for management of tags for websites. With tag management, marketers can create, deploy and monitor tags without the assistance of an IT person, as well as respond quickly to changing conditions.
Erik Bratt, Tealium’s vice president for marketing, said in a statement that “marketers need the same agility for mobile that they get from using tag management on traditional web sites.” He added that the company’s platform can now “accommodate any device or touchpoint.”
A tag management system provides tools for adding, modifying and removing digital marketing tags on a Web page, mobile app, mobile web site or video, through an on-premise or hosted solution. Tags are frequently used to track and guide digital marketing on a site, such as for affiliate marketing, personalization, SEO, shopping comparison engines or display advertising, as well as for site analytics.