Telerik is updating its Sitefinity web content management system. The usability enhancements in the current version 6.2 include inline editing, an HTML5-based Google Analytics module and an administration dashboard for analytics.
The inline editing features a browser-based environment for content changes and creation, with the ability to edit title and body fields, change headers, sub-heads or body content or replace images and, in full details mode, to alter or add keyword tags, image alt tags, URLs or publication dates.
Telerik also upgraded the Google Analytics module to HTML5 and added a dynamic administration dashboard that integrates with the analytics module to enable the display of configurable metrics such as daily visits, visit duration and bounce rate. The dashboard also shows website interactions, pending tasks and recent content added.
Martin Kirov, Executive Vice President of Telerik's Sitefinity division, noted in a statement “the ability to execute is becoming a bigger and bigger differentiator for the success of online marketing teams.” The newly announced inline editing and other features can be seen as ways to speed the ability of marketers to use the web content management platform.
Telerik has been focusing a great deal on enabling marketers to use Sitefinity for publishing through multiple channels, with as little help from their IT departments as possible. Last month, the company announced connectors for Marketo’s marketing automation solution and for the Salesforce.com customer relationship management (CRM) platform.
Salesforce, Mobile Strategies
The Marketo integration works both ways, monitoring and tracking user visits to increase marketing profiles and assist marketing campaigns, while also using marketing’s assembled information to better personalize web experiences. For instance, a user completing a Sitefinity-based web form can increase that user’s score as a potential lead or a contact field in Marketo can be used to personalize a user’s web experience.
The integration with Salesforce similarly can add information to the CRM from such site visitor behavior as recently viewed pages and file downloads, and that collected data enables more precise personalization.
In April, Telerik’s version 6.0 of Sitefinity added the ability to utilize any of the three main mobile development strategies, including responsive web design, mobile websites or mobile apps.
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