Regardless, our contributors this week had a lot to share on the subject of the mobile experience, both in and out of the office. We heard perspectives on how mobility is and will continue to change the structures of the workspace, how mobile is a good channel -- but not the only one, got a tip on how to choose your next Enterprise CMS and were urged to keep our content tidy.
Now about that sale...
Reaching Your Audience, Whoever and Wherever They Are
David Hillis (@davidhillis): Everyone knows the mobile web is growing at light speed, introducing new opportunities and challenges in web management. However, when I look at my client’s web analytics, the leading device accessing their website is not a smartphone, it’s a tablet. Apple iPad consistently ranks as the #1 device for viewing web content.
Rob McCarthy (@robmmcarthy): Channel shift is a term ascribed to the business driver of moving transactions to the most effective and efficient channel of engagement, often the web. By serving customers in the medium that is convenient for them, businesses can create satisfying customer experiences while delivering savings for the enterprise.
Todd Anglin (@toddanglin): The writing is on the wall and it has been read.
The importance of mobile devices, and by association mobile apps, is well established for businesses today.
Consumers are adopting Internet connected smartphones and tablets in record numbers, and the venerable PC is starting to show signs of weakness against this increasingly powerful insurgent computing platform. Any business serious about enabling worker productivity or connecting with customers is actively considering how to address apps for phones and tablets.
Sankaran Prithviraj: This article focuses on how corporate websites and web channels are being affected by various factors such as the ubiquitous presence of smartphones and the influence of social media. It also suggests possible actions CXOs can take to retain their customers and if possible, to also attract new customer segments. Finally, it points out the birth of a new sibling to web channels, namely, the mobile channel.
Barb Mosher Zinck (@bmosherzinck): Take a minute and talk mobile strategy with Marci Maddox, Director Global Product Marketing at OpenText.
Mobile is Important, But Not Always First
Most of the time when you talk to vendors about mobile, you talk mobile first. But while mobile is certainly a key channel to focus on -- especially when it comes to the online customer experience -- it's not always the primary channel. It really depends on your business and what you are using mobile for.
David Coleman (@dcoleman100): While mobile, cloud, BYOD and other trends are racing into the enterprise, there is a lot written about what these technologies are improving in the enterprise, and how IT has to adjust to deal with these changes. But very few people are writing about how these changes in communication are affecting organizational structures.
Norman Marks (@normanmarks): The Ponemon Institute has released the results of a global study into the risks presented by the use of mobile devices, which they define as including “laptops, USB drives, smartphones, and tablets.”
Personally, I wish they had limited their study to the latter two.
Valuing the Social Enterprise
Ramin Vosough: Although many businesses agree that enterprise social networking platforms improve knowledge sharing and collaboration, many do not properly track benefits of social to overall business impact and value.
Virginia Backaitis: It’s the eve of Facebook’s IPO and everyone, and I mean everyone, is talking about it.
The nineteen year-old barista at my local Starbucks asked me a few days ago if I was going to buy. When I told him that I’d heard the IPO might be oversubscribed, that General Motors’ pulling its paid ads off of Facebook was a cause for concern, and that Google’s Knowledge Graph (from a revenue perspective) could give the social networking site a run for its money, he looked at me as if I had just broken his heart.
His slightly older manager rubbed his back for a minute then looked at me and said, “He wasn’t asking about all of that, he just wanted to know if you were cool.”
Toby Ward (@tobyward): You don’t have to spend a fortune to have a great intranet.
SharePoint, WebSphere, Autonomy and other big-name, big-price solutions are rarely the right answer for most organizations. In fact, if SharePoint is being used at 75 percent of organizations, why should it work for your organization? Is your organization not unique, with unique employee needs, business requirements and information needs?
There is a reason why there are thousands of other intranet solutions: they cost less, and they work.
Pankaj Taneja (@hyperoffice): Many companies have by now heard the much vaunted benefits of social business software and want to, or have already started to implement these tools. Studies support this. Forrester Research forecasts that enterprise social software will grow into a US$ 6.4 billion market by 2016.
But first some murkiness needs to be cleared.
An Acronym You'll Remember
Robert Clark: In a conversation over lunch at the conclusion of a job interview, I explained to the hiring manager and his colleagues, my WEIRD way for choosing a new Enterprise CMS platform, a plan I used with success for a couple of clients.
My guiding mantra for most of my thinking in the business world has been to simplify things as much as possible.
Steven Pogrebivsky (@metavistech): It’s a common story. An employee reads about how SharePoint is a great tool for document sharing and collaboration, a great place for teams to work on projects, a great tool for the company intranet. They go out, get approval for the software, get IT to install it on a server(s) and then they start moving documents and content over from file shares, from desktop folders, from old databases. Everyone starts to use it.
Symon Garfield (@symon_garfield): Transition is the umbrella term that I use to refer to the combination of change management and user adoption which are vital ingredients in the success of SharePoint. This week we’ll be taking a look at what 1940’s North American farmers can teach us about SharePoint adoption.
Mike Ferrara (@mikecferrara): I recently spoke with a client of mine on a new prospective project using SharePoint to deliver a records management solution. The solution was to replace an existing, outdated product that was in major need of a facelift.
“Great!” I said. I prepared my finest consulting slides and brushed up on a few records management topics that I had become rusty on, and I was on my way to winning a new project.
But during the call, it quickly became clear that this was not at all what I thought it was going to be. It turns out that the client didn’t even have a true records management product to begin with. And they had no intention of using SharePoint as a corporate records management solution.
Video Blog: Leveraging Office 365 for Project Collaboration – Automating Business Processes with SharePoint Online
Pamela Flora (@puckish222): Change control can be an issue if you’re managing a project largely using email. SharePoint Online contains robust out-of-the-box change control capabilities to help you keep project documentation manageable and clean.
Big Data and Web CMS
Virginia Backaitis: The company that leverages data best will win the future. That’s the business credo of 2012. It’s easy to say, but not so easy to do, especially at the enterprise level.
Gerry McGovern (@gerrymcgovern): There is a chasm between those who create content and those who consume it. The Web allows us to bridge that chasm.
Next week will bring even more Mobile content and with it our Mobile Experience Tweet Jam! Stop by on Wednesday for some fast and furious 140 character insights.
Title image courtesy of TOMO (Shutterstock).