Providing Customer Context
Marketers struggle to make customer interactions timely and relevant. Master data management is key to customer experience success.    

Leadership, Strategy, Foundations of Social Business Success
MIT research found many companies struggle to move beyond early adoption of social business strategies, but identified strong leadership and strategy as drivers of success.

A United EIM Framework
A recent Forrester report proposed a new framework for enterprise information management which straddles structured data and unstructured content -- time will tell if companies will embrace the change.

The Positive Economics of Customer Engagement
Learn the top 4 outcomes of customer engagement that can be measured in dollars.
> Read the White Paper

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