HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

This Week: Ditch the Marketing Funnel + Beyond 'Social' Business

Building Customer Loyalty
If you want to have loyal customers then there are four core customer experience competencies you must have a handle on. Pick up a few more great CXM tips from our recent #CXMChat Tweet Jam.

Goodbye Marketing Funnel
Forrester says you should ditch the marketing funnel in favor of the customer life cycle. But there is one funnel you should consider key to your customer experience strategy — the social funnel.

The 21st Century "Social" Business
Organizations are in a state of transformation, which many refer to becoming Social Businesses. But there's more going on here then a need to be more "social". Today's ideal organization is a complex adaptive system, of which social is only a part.

Featured Report: Is it Time to Reconsider Open Source?
Forrester surveyed 160 enterprise buyers. See what they found.
> Download the Report

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