HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

This Week: Failing Your Marketing Data + SharePoint 2013 - The Good, The Ugly

Data. It overwhelms us.

Most marketers say they're failing to use it optimally. A recent survey showed that most people are not leveraging analytics well. Another study found a lack of analytical minds and skills in key roles.

Getting Good Data
Good data is step one and Forrester recently evaluated Tag Management Systems — looking at this evolving role of data capture.

Analytics vendors play a key role too and are constantly facing new challenges. This week we saw Webtrends improve measurement of both web and social activity.

In September we'll focused on how marketers can better use their data to make decisions and optimize digital experiences. Stay tuned.

SharePoint 2013 - Disappointing, or Not?
SharePoint's evolution is pleasing many (see SharePoint 2013: 7 Features Users are Going to Love). But worth a read is SharePoint 2013: Not Quite What I Expected.

This week we also checked out SharePoint 2013 workflows and social networking and climbed up for a 35,000 foot view of SharePoint 2013 for Designers.

Forrester: The New Rules of Social Knowledge Management
Join Forrester analyst Kate Leggett on Aug 29th. Get the scoop on how enterprise knowledge is going social.
> Register for the Free Webinar

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