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This Week: How Insightera Changes Marketo's Game Plan + Yammer is Microsoft's Secret Weapon

2013 Customer Experience Trends
2013 was the year customer experience management (CXM) matured and expanded, exploding from websites to mobile devices, brick-and-mortar stores, customer contact centers and more. 

What Insightera Does for Marketo
The acquisition of the month was Marketo's $19.5 million grab of Insightera, a move at least one industry insider says moves Marketo to the top of the marketing automation space.

Microsoft's Secret Social Weapon: Yammer
With the might of Microsoft and the Enterprise Agreement behind it, it’s easy to see a future where the Yammer-driven extranet is almost as well-known as Batman himself.

Look Out! Here Come Social Network Threats
Enterprise Social Network community managers, you thought you had it so good

Big Plans for Big Data
CIOs are no longer talking about big data in terms of “it’s something we’ve got to do.” Instead they’re making plans, putting big data projects into their budgets and writing checks

Enterprise Privacy in 2014
Enterprise organizations should focus their privacy efforts on what data they actually need to protect. What defines your “crown jewels”?

Aberdeen Report: Improve Customer Engagement and Retention
Empower your team to deliver a more effective and consistent customer experience across all channels.
> Download the Report

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