Social commerce company, ThisNext has released the public, beta version of their digital publishing platform: Glossi.
The Demand for Digital Publishing
Digital publishing is fast becoming a key part of the publishing world as digital become less of a supplement to print and more of a necessity for publishers. For example, in October longtime print magazine, Newsweek announced that in 2013, they'd be digital only due to the demand of online media and decrease of print sales.
With the rise of this new medium, tools must be created to assist with the publishing process, such as Glossi who joins other publisher platforms such as Quark, Adobe DPS and Snapplify. With Glossi, users can create a variety of publications that include magazines, recipe books, catalogs and photo journals.
According to Glossi, it aims to make digital publishing more efficient and easy with a platform that doesn't require any specialized training or skills. All a person needs is an idea. Glossi has found that while print media is in decline, consumers still want to read the same content they always did in magazines and similar publications, but in a digital form.
An example of a Glossi publication.
Glossi, although free, is a invitation only system. Although, once a user has account, there are only a few key steps they have to go through in order to make a professional looking publication.
After logging in, users start by uploading an image or gif from a website or hard drive. Users can then choose to organize their files through the My Clippings option or move onto designing their publication. If a user decides to organized their files later they click on the 'Create a Glossi' button and choose a template.
After choosing a template, the publication can be edited through the content editor feature. Users can use images they've already uploaded, add a PDF, add or link text and embed a video from YouTube or Vimeo.
Upon completion, magazines are published to the Glossi website, but can also be embedded on social networks and websites. The publication then reads like a traditional magazine and is designed so that users don't have to zoom in and out of content.
After this initial release, the company is working on more features. These include a mobile app, advertising options, substitution options for annual magazines and more design tools, such as being able to upload images from social sites, like Pinterest and Instagram.
- Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'
- Will BlackBerry Once Again be King of Mobility?
- The SharePoint Information Governance Problem
- Why Microsoft's Reign Will Continue
- It's Official: Forrester Says Campaign Marketing Is Dead
- Is Marketo the Next Acquisition Target?
- 3 Ways Social Media is Changing Online Content