Tools and platforms were at the tops of our author's minds this week, trying to solve problems such as how to pick the right tools to meet your enterprise's needs, how to create intranets that make employees happier and more productive, and how to best reach your target audience with a multi-platform approach.
Jump in, the water's fine.
Preparing Employees for Success
Michael Young: In a 2009 study by The Ken Blanchard Companies, senior executives estimated their workforces as operating at only 60 to 65 percent of their potential, with the average organization forfeiting about US$ 1 million annually in untapped profits. Years later, a lack of employee engagement and low productivity continues to be a real concern for enterprises.
Intranets, our modern day workrooms, are crucial to enhancing the worker experience and improving employee productivity. Today’s collaboration platforms offer a breadth of tools to entice users into a dynamic, engaging virtual workspace -- however, they often lack the ability to pull people into a unified experience and are disconnected from traditional web content.
Steve Youngblood (@salestrakr): For almost 15 years, companies large and small have been publishing intranet sites to either share information and files with their employees or allow cross sharing between many and possibly all employees. However, an intranet site is only as good as the freshness of its content and the ease with which that content can be obtained. And in today’s world, there are so many alternatives for individuals to share what they want, when they want.
Jennifer Mason (@jennifermason): Coming from a SharePoint world I wondered what I would find at the Project Server conference, but I've really enjoyed my time here! At this point the thing that stands out to me the most is the approach that Microsoft has been taking on Project within the environment.
The event started with a Keynote session from Kirk Koenigsbauer, Corporate Vice President, Microsoft Office Division product management group. In his session Kirk set the mood of the conference. He focused on organizations needing to do more with less and needing to have a consistent experience across any device.
Jason Beres (@jasonberes): Mobile devices have infiltrated the workplace, giving executives and employees worldwide the chance to capitalize on the ability to consume and relay business intelligence without being handcuffed to their desktops. But with the new freedoms and possibilities going mobile provides also come new challenges.
Pamela Flora (@puckish222): Continuing our series showing how to use Office 365, Microsoft Office 2010, Microsoft Project Professional 2010 and Windows Phone 7.5 technologies to put together a streamlined, standardized project management system, today we will look at how to project documentation can be worked on collaboratively.
Joe Shepley (@joeshepley): I’m in the middle of a series on how to build and deploy successful SharePoint document management applications, with the goal of migrating end-users off of the most prevalent legacy document management system out there: that unholy trinity of shared drives, hard drives, and email.
In this post, we’ll dive deeper into migration planning, one of the most challenging parts of the process.
Mobile, Web, Whatever it Takes to Deliver
Daniel Saier: I remember a CMS implementation I was involved in ten years ago for a major hardware manufacturer. At the time, mobile was just starting to become a "thing" and multi-platform delivery was the new buzzword. People knew that mobile was going to be big, but perhaps they didn’t know how big.
We ended up building a mobile version of that site, and we did so with the leading mobile development technology of the time, the short-lived markup language called WML. Of course that was 2002, five years before the introduction of the single biggest game-changer for the mobile industry.
This is evident in the number of poor SharePoint implementations online right now mixed up, of course, with a number of excellent best practice examples. When I say "poor," I’m largely talking about a lack of best practice for web optimization, coding standards and multi-channel support. This is doing SharePoint an injustice.
Martijn van Berkum (@njitram):Web Content Management is in a state of flux. It was traditionally aimed at the web. But now, with the rapidly increasing number of channels that are only partly "web" related from a technological and conceptual viewpoint (Twitter, Youtube, Facebook, Mobile apps), Web CMS vendors are moving to try to cram all channel specific possibilities into one WCM system.
John Boyle (@johnboyle): Marketers devote a massive amount of resources in both time and money to customer acquisition. After all, that’s the creative fun stuff, right? Yet, many marketers don’t spend any time on developing an optimization strategy to increase conversion rates! Getting prospective customers to a brand’s website is great, but why not take it to the next level and focus on getting users to take action on your site?
One of the simplest and most elemental things to optimize on your site to boost conversions: your information capture forms.
Rob McCarthy (@robmmcarthy): If you are looking to increase your digital activity and customer experience, the most important thing you can do is measure engagement to understand your Return on Investment (ROI), which will help justify next year's budget.
Rob Vandenberg (@robvandenberg): There is a great need for improved translation technology. Companies can expand globally only as fast as they have the resources to support each new country or language. For many companies large and small, the time and money involved in the localization effort can be a prohibiting factor in choosing to expand.
EMC on the Move
Virginia Backaitis:“What Java did for the Internet, they (EMC Greenplum) will do for the web.” That’s a pretty profound proclamation, especially when you consider who’s making it; none other than Scott McNealy, the co-founder of Sun Microsystems, where Java was created in the early 1990’s.
McNealy was responding to two announcements made by EMC Greenplum yesterday. First that it would be Open Sourcing its Greenplum Chorus product later this year, and second that it had acquired Pivotal Labs, a software co-development consultancy that has helped companies like Twitter, SalesForce, Groupon and BestBuy leverage their data assets to the hilt.
Virginia Backaitis: It’s Show and Tell time at the Grand Hyatt in San Francisco this week as the world’s leading content management vendors gather to showcase their latest offerings at the AIIM conference.
EMC’s Information Intelligence Group (IIG) will be there to demo its new Documentum Mobile App which is now available for the Apple iPhone and iTouch, in addition to the previously announced iPad.
Next week brings a look into how consumerization is affecting IT, more thoughts on SaaS for Enterprise CMS and further insights into the internal cxm question. Please check back!
Title Image courtesy of Norman Pogson (Shutterstock).