Super Bowl, Schmuper Bowl. The only game you should care about this weekend is the gamification of SharePoint.
Let the Games Begin!
1. Sure, this kind of game doesn't involve molten cheese dip and multi-million dollar commercials, but it gets a lot more work done: Understanding the Potential of Gamification in SharePoint from Christian Buckley
The purpose is not to create a big 3D virtual game out of your Intranet (or at least not yet). It is about using end user-motivating elements that are used in games and adapt them to a work environment. We are talking here about reward systems, smooth onboarding and hyper-available feedback loops where users always know where they stand and what they need to do. Read more
2. First time contributor Megan Murray throws down the gauntlet in her article A Question about Customer Experience, asking if companies are ready to do everything they can do to build a great customer experience. And it ain't easy:
To get to the promised land we've got work to do, and it's going to take more than a siloed tech team to do it. We’ll need the development and stewardship of a healthy culture with carefully crafted engagement strategies that straddle the needs of customers and employees, as well as the earnings report. Read more
3. From the sounds of Chris Bucholtz's latest, it's time to invest in a little soap. In his piece, Why Extending CRM is Critical to Meeting Customer Needs, Bucholtz looks at the new face of customer service, and finds that it is everyone in the enterprise:
In all things related to customer relationship management (CRM), don’t start with the technology – start with the people. The days when you could hide a curmudgeon behind the scenes are dwindling. Instead, you need to make sure everyone in your organization understands they’re there to serve the customer, and that they may be the one that makes the customer contact that leads to a sale. Read more
While You're Finishing Off that Dip
- Do Humans Dream of Electric Sheep? Preparing for the Future of Content Delivery from Andrew Thomas (@sdl)
- The Experience of the Customer Comes First from Rob Howard (@robhoward)
- The Digital Asset Management Chain from Ralph Windsor (@daydreamuk) Naresh Sarwan (@damnews)
- The Employee Digital Experience - The Need for a User Centric Workplace from Jed Cawthorne (@jedpc)
- Board Oversight of IT and Technology from Norman Marks (@normanmarks)
- Top 5 Reasons to Test Your Site at Every Stage of Development from Lee Duddell (@whatusersdo)
- Efficient or Effective: A False Choice and Here's Why from Stephen Fishman (@trivoca)
- Third Party Risk Management Means Never Having to Say 'Sorry' from Peter Spier (@peter_spier)
- How to Deal with Manager Resistance to Enterprise Collaboration from Jacob Morgan (@jacobm)
- Do You Need a SharePoint Road Map? from Chris Wright (@partnerpulse)
- Web Experience: Content is Not an End to Itself from Gerry McGovern (@gerrymcgovern)
- Five Reasons Testing Should Be Included in Your 2013 Marketing Plan from Mark Simpson (@markj_simpson)
- Head in the Cloud - Is Your Enterprise Ready to Make the Move? from Kevin Conroy (@seattlerooster)
- Has Google Delivered a Killer Blow to Microsoft Office Apps?
- Should You Use LinkedIn to Build a Network or an Audience?
- A Graceful Exit for Box?
- 5 Marketing Lessons From HubSpot
- Microsoft Leaves Ballmer Bleeding as It Moves On
- Marketing Automation: 3 Trends to Watch
- Dave Gray on Work Like a Network and the Role of Hierarchies