It's that time again! We're a couple of  hours away from this month's Tweet Jam and, as usual, it's sure to be a hit. This month we will be talking Customer Communities -- How are they useful to an organization? How can we measure their success? How will they continue to evolve?

Once again, we have a great group of experts lined up that are sure to keep the conversation going.

The Jam starts at 10am PDT, 1pm EDT, 1700 GMT. Follow us on your favorite Twitter tool using the #CXMChat hashtag, join our chatroom or follow us on Cover-It-live below.

In case you missed them the first time around, let's take another look at the questions we'll be asking.

The Questions

There's a lot of ground to cover in this topic. Here are the questions that will shape the conversation:

  1. What are the most important communities for organizational success and who owns them?
  2. What are the top three opportunities customer communities provide organizations today?
  3. How do you measure / evaluate that value?
  4. Name three best practices for successful customer communities.
  5. List the three biggest challenges to running a successful customer community.
  6. Has social media changed customer communities? If so, in what ways?
  7. How will customer communities evolve in the next year?

Final Tips

A couple things to keep in mind:

  • Introduce yourself with your first #cxmchat tweet. Include your name, job title and organization you work for.
  • Subsequent tweets must start with the question number you are responding to and the #cxmchat hashtag. For example, "@bigbird Q5 customer communities are not always necessary for every business #cxmchat"
  • Please don't pitch products or services -- stay knowledge focused.
  • Keep the discussion professional, but informal.
  • Remember that this is a public chat -- be thoughtful.